Rite Aid supports millions of Americans with prescriptions, vaccinations, and health consultations, making care accessible for patients and caregivers. As Senior Manager of Product Design, I led the design and strategy for the digital pharmacy experience.

Design updates to the vaccine scheduler increased conversion resulting in $5.5M in incremental revenue.

Developed strategic design POVs using data and customer insights to meet business goals.

Delivered WCAG design solutions for the vaccine scheduler resulting in a pass from a DOJ audit.

Built strong cross-functional relationships to strengthen collaboration and initiative visibility.

Re-designed the account creation end-to-end experience for web and iOS. Delivered a customer-driven experience while achieving cross-functional stakeholder alignment across Pharmacy, Rewards, and legal.

Designed account verification end-to-end experience for web and iOS. Resulting in an increase in caregivers linking accounts (data clean up) and a reduction in user sign-on friction by 25+%.

Delivered ongoing design enhancements to the Vaccine Scheduler while supporting Product management and Pharmacy operations-related initiatives and regulatory maintenance.

Aligning across design lanes to ensure quality and consistency aligned with the greater team in addition to providing mentorship to a Jr. Designer.

Developed a UAT process for the greater design team to ensure a customer experience quality control checks post development, pre launch.

Re-designed customer preference center/communication settings interface, and architecture. Key results:

• Increased customer contactability (enabled a much larger revenue-generating initiative)

• Data clean up (CRM and pharmacy preferences and contact info)

• Reduced customer care calls (provided self-help options)