# Dana Bayly

> Lead Product Designer | Digital Health & Patient Experience

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/danabayly

## Work Experience
### Lead Product Designer @ RITE AID
Jan 2023 – Present | United States
Rite Aid supports millions of Americans with prescriptions, vaccinations, and health consultations, making care accessible for patients and caregivers. As Senior Manager of Product Design, I led the design and strategy for the digital pharmacy experience.

Design updates to the vaccine scheduler increased conversion resulting in $5.5M in incremental revenue. 

Developed strategic design POVs using data and customer insights to meet business goals.

Delivered WCAG design solutions for the vaccine scheduler resulting in a pass from a DOJ audit.

Built strong cross-functional relationships to strengthen collaboration and initiative visibility.

### Senior Product Designer @ RITE AID
Jan 2022 – Jan 2023 | Remote
Re-designed the account creation end-to-end experience for web and iOS. Delivered a customer-driven experience while achieving cross-functional stakeholder alignment across Pharmacy, Rewards, and legal.

Designed account verification end-to-end experience for web and iOS. Resulting in an increase in caregivers linking accounts (data clean up) and a reduction in user sign-on friction by 25+%.

Delivered ongoing design enhancements to the Vaccine Scheduler while supporting Product management and Pharmacy operations-related initiatives and regulatory maintenance.

Aligning across design lanes to ensure quality and consistency aligned with the greater team in addition to providing mentorship to a Jr. Designer. 

Developed a UAT process for the greater design team to ensure a customer experience quality control checks post development, pre launch.

### Product Designer @ RITE AID
Jan 2022 – Jan 2022 | Remote
Re-designed customer preference center/communication settings interface, and architecture. Key results: 
- Increased customer contactability (enabled a much larger revenue-generating initiative) 
- Data clean up (CRM and pharmacy preferences and contact info)
- Reduced customer care calls (provided self-help options)

### UX/Product Designer @ Self-Employed
Jan 2018 – Jan 2022 | San Francisco Bay Area

### UX/UI Designer @ BA Studio
Jan 2016 – Jan 2018 | San Luis Obispo, CA


## Education
### UX Academy in UX Design
Designlab
Jan 2021 – Jan 2021

### Certificate in Project Management
Cornell Duffield College of Engineering
Jan 2019 – Jan 2019

### Bachelor of Arts (B.A.) in Communication Studies
San Francisco State University
Jan 2014 – Jan 2016

### Associate of Arts (A.A.) in Studio Arts and Humanities
Cuesta College
Jan 2012 – Jan 2014


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/dana-bayly-7559a7b6

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Source: https://flows.cv/danabayly
JSON Resume: https://flows.cv/danabayly/resume.json
Last updated: 2026-04-07