# Dana Gan

> Lead Product Manager @ Nextdoor | Ex-PayPal, Fiverr | Championing User-Centric Innovation

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/danagan

I lead search and AI products at Nextdoor, creating 0 to 1 experiences that use AI to surface local knowledge, improve answer quality, and make discovery easier and more trustworthy for millions of neighbors.

Before Nextdoor, I led major product transformations at PayPal and Fiverr, including homepage redesigns used at global scale that delivered strong gains in engagement and conversion.

I bring more than 10 years of experience turning complex problems into simple, high-impact products across startups and large companies. My design background drives my focus on clarity, user value, and intuitive experiences.

Beyond the four walls of the office, adventure calls. Twice, I've embarked on 10-month journeys across the US with my family in a self-renovated camper. These experiences instilled in me a deep appreciation for diverse perspectives, which I leverage to build inclusive and collaborative teams.

Proven Track Record of Product Success
🚀 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐕𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲: Revolutionized the homepage experience at PayPal and Fiverr, driving a 15% increase in weekly active users at PayPal and a 20% increase in new buyers at Fiverr.
📈 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭: Delivered $20M+ in incremental revenue at PayPal through data-driven optimizations and innovative projects. 
💡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬: Reimagined the filtering on Fiverr's category pages, leading to the formation of a dedicated team to scale the feature's success.
🎯 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬: Led a strategic referral program revamp at Fiverr, solidifying its position as a top marketing ROI channel.
🤝 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫: Managed product managers and cross-functional teams at PayPal and Fiverr, fostering collaboration to deliver complex projects
💫 𝐌𝐞𝐧𝐭𝐨𝐫𝐬𝐡𝐢𝐩 𝐀𝐝𝐯𝐨𝐜𝐚𝐭𝐞:  Founded and managed a mentoring program that has been running for  9 years, guiding 100+ professionals through career and life transitions.

## Work Experience
### Lead Product Manager @ Nextdoor
Jan 2024 – Present | San Francisco Bay Area
Leading search and AI at Nextdoor with a focus on 0 to 1 products that turn scattered conversations into fast, reliable answers and structured knowledge neighbors can use.

Shaping the strategy and product vision for the next generation of AI driven discovery tools at Nextdoor, delivering clarity, simplicity, and measurable impact with every launch.

### Senior Product Manager @ PayPal
Jan 2020 – Jan 2023 | San Jose, California, United States
- Oversaw 2 product managers and led the consumer homepage strategy for both app and web platforms across 200+ markets, serving 60M monthly active users.
- Conceptualized and executed a new homepage, collaborating with cross-functional teams and senior leadership. Achieved a 15% increase in weekly active users to 31.2M and 18% lift in app penetration.
- Drove incremental revenue growth exceeding $20M through optimizations and innovative projects, including new navigation systems, multi-product adoption, and personalized recommendations.
- Led PayPal's menu navigation from conception to launch, fostering collaboration among 20+ domain teams.
- Led initiatives for international expansion and growth product strategy in key markets such as India, Mexico, and Brazil, resulting in significant growth and market expansion for PayPal.

### Travel Sabbatical @ -
Jan 2019 – Jan 2020 | United States
Fulfilled a life-long dream of taking time off, and setting off on a road trip across the USA in a small self-renovated camper

### Product Manager @ Fiverr
Jan 2015 – Jan 2019
- Owned the top-of-funnel experience, including guest homepage, login homepage, onboarding and buyer profile, product page, saved, navigation experience, category experience, and marketing initiatives like referral programs and SEO.
- Managed two dev teams: One for top-of-funnel experience and one for marketing optimizations
- Reinvented the guest homepage, increasing new buyers by 20%.
- Initiated strategic projects: restructured referral program, resulting in 200% spike in new buyers, and revamped category page concept, increasing monthly buyers by 4%; the category concept shift was eventually dedicated to a full team in NYC
- Conducted A/B tests for data-driven decisions.
- Crafted user-centric products through comprehensive qualitative and quantitative research methods.

### Founder and VP Product @ Livin Media
Jan 2014 – Jan 2015
Interest based social sharing platform

•Responsible for product definition and product requirements for web and mobile experience; played a  key role in business development, investor meetings, and fundraising
•Created the user flow and writing product requirement documents; designed the user experience and user interface from mockup to final design 
•Managed developer and designer teams
•Conducted research and user testing

### Product Designer, Project Manager @ Arkit Studio
Jan 2013 – Jan 2014
Product design and development firm

• Designed products from concept to production line 
• Winner of the prestigious “Red Dot” award for “Alcohoot” - a personal breathalyzer that connects to your phone
• Worked closely with customers and engineers to define requirements, product vision, and set time schedule to deliver winning products 
• Worked closely with the CEO to set studio goals, work method, project pricing and schedule

### Product Design Freelancer @ Product Designer
Jan 2012 – Jan 2014
Worked with a broad range of customers analyzing market opportunities, defining requirements, conceptualizing products and designing end products.

### Product Designer @ Israel Defense Forces
Jan 2012 – Jan 2012
Product designer with an emphasis on high-level ergonomic solutions.

### Lieutenant -Project Manager @ IDF
Jan 2004 – Jan 2008
• Commander of 15
• Project manager between two units to design intelligence technology


## Education
### Bachelor of Design in Industrial and Product Design
Holon Institute of Technology

### UX designer
Netcraft Academy

### Bachelor of Design in Industrial and Product Design
Köln International School of Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/dana-gan-us

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Source: https://flows.cv/danagan
JSON Resume: https://flows.cv/danagan/resume.json
Last updated: 2026-04-13