# Dana Givens > Designer at BNY Location: Brooklyn, New York, United States Profile: https://flows.cv/danagivens Hello. I'm Dana, a product designer with 10+ years of experience. I believe the key to a successful product is one that is data driven with a big pinch of delight. My goal is to always produce something that is equally usable and beautiful. Figma is life! In my free time, I enjoy making sneakers by hand and painting. Oh and my dog, Dexter. A select few projects on my site are password protected. You can find the password in my resume or you can message me for the login. ## Work Experience ### Senior Vice President, Product Design @ BNY Jan 2026 – Present ### Senior Product Designer, Design Systems @ Instructure Jan 2025 – Jan 2026 | United States ### Staff Product Designer, Design Systems @ Betterment Jan 2024 – Jan 2025 | New York City Metropolitan Area • Worked with engineers to build a design system that supports coverage across design (Figma) web (React) and app (Flutter) experiences • Consolidated 4 Figma libraries into one AA compliant SoT library which led to increased design system adoptions and visual consistency. • Established feedback loops such as weekly office hours and core platform team meetings, as well as a governance process for engineering and design contributions. • Unified design language for Figma and Front-End libraries through shared token system and shared component properties. • Used Figma analytics and AWS QuickSight to track adoption and determine deprecation goals for out-dated Figma and Front-End libraries. ### Lead Product Designer @ Newsela Jan 2022 – Jan 2024 | New York City Metropolitan Area DESIGN SYSTEMS • Evangelized the Angelou design system among product teams by providing education and feedback loops to the design and eng org. • Facilitated training sessions to teach new and existing designers on how to leverage the Angelou design system and Figma effectively. • Managed and published the design system, regularly updating it to reflect usage of new Figma features and plugins. • Used Figma analytics and conducted design/eng interviews to identify gaps and room for improvement in the design system. • Advocated for a contribution process that increased our design system's efficiency. • Provided guidance and mentorship to 2 other designers looking to grow their expertise in Figma and design systems. _________________________________________________________ USER EXPERIENCE • Partnered with product managers, researchers, engineers, and SME's to create a K-12 student-centric experience that drives consistent and meaningful engagement on the Newsela platform via personalization and gamification. My design efforts led to a 13.2% increase in Quiz completions and a 205% increase in Vocabulary word completion. • Partnered with cross-functional team members to redesign the teacher homepage, which led to an increase in the CTR from 1.93% to 18.4%. • Held cross-functional workshops to promote visibility and alignment. ### Senior Product Designer @ Newsela Jan 2020 – Jan 2022 | New York, United States • Supported cross-functional teams and the design system team with final UI, hand-off and UAT. • Led the effort to design a fully WCAG AA compliant design system by conducting industry research and internal design and engineering audits. • Consolidated design tool stack from Sketch, Invision, and Zeplin to Figma which remedied issues with remote work and minimized team spending. ### Senior Product Designer @ Ro Jan 2019 – Jan 2020 | Greater New York City Area • Increased subscription conversion rate by designing the best optimized experience for prospective members. Increased OTC add-on rate by 7%. • Focused areas included sign up, online visit and checkout funnels. • Conducted brainstorms, UserTesting.com usability tests, wireframes and visual polish. ### Product Designer @ WW (formerly Weight Watchers) Jan 2019 – Jan 2019 | Greater New York City Area Product designer on the Recipes team. Supported members by providing an ecosystem in which they can create, discover, share and save recipes throughout their WW journey and beyond. ### Visual Designer @ WW (formerly Weight Watchers) Jan 2018 – Jan 2019 | Greater New York City Area • Visual designer on the growth team. Responsible for creating designs for the pre-member experience. • Designed CMS modules for the WW guest site across 17 intl. markets which led to increased conversion and revenue. • Collaborated closely with PM's, copywriters and engineers to fix drop off within the sign-up funnel. • Primary contributor to the WW design system and Kurbo app. ## Education ### Bachelors in Communication Design Pratt Institute ### User Experience Design General Assembly Jan 2019 – Jan 2019 ## Contact & Social - LinkedIn: https://linkedin.com/in/danagivens - Portfolio: http://www.danagivens.com --- Source: https://flows.cv/danagivens JSON Resume: https://flows.cv/danagivens/resume.json Last updated: 2026-03-30