# Dana Holliday > Staff Product Designer | UX/UI Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/danaholliday Product Designer who collaborates with purpose-driven businesses to increase reach and drive social change. After co-founding SOLO Eyewear, a global social impact company that has restored vision to 15,000+ people, I discovered a passion for amplifying brands and ideas through user-centered design. SKILLS: - Product Design - User Experience (UX) - User Interface Design (UI) - Digital Marketing - Figma, Sketch - Adobe Creative Suite - HTML & CSS WORK FEATURED IN: Forbes, Today, Good Morning America, TIME ## Work Experience ### Senior Manager Product Design @ Peloton Interactive Jan 2025 – Present ### Staff Product Designer @ Peloton Interactive Jan 2024 – Jan 2025 ### Lead Product Designer @ Peloton Interactive Jan 2022 – Jan 2024 ### Principal Product Designer @ Holliday Ink Jan 2013 – Present | San Francisco Bay Area Holliday Ink is a small design studio with a big vision: to drive change and make people’s lives better. We partner with purpose-driven businesses to create meaningful digital experiences that translate business objectives into pixel perfect user-centric designs. ### Creative Director @ Halogen Design Lab Jan 2013 – Jan 2020 At Halogen, we strive to achieve creative solutions that inspire by innovation and generate results. We love to design and it shows. Branding, identities and logos, comprehensive marketing campaigns, websites and interactive presentations. ### Co-Founder & Creative Director (Company Sold 2019) @ SOLO Eyewear Jan 2011 – Jan 2019 | Greater San Diego Area At SOLO Eyewear, we create environmentally friendly sunglasses where each pair purchased funds eye care for people in need. SOLO has restored vision to over 15,000 people across 32 countries. To date, our vision restoring efforts have been recognized by TIME Magazine, Good Morning America, the Today Show, Forbes, Men's Health, ESPN and MSNBC. Company sold in January 2019. ### Fellow @ The Coaching Fellowship Jan 2017 – Jan 2018 The Coaching Fellowship nurtures and brings together high-potential young women leaders of social impact through coaching and community. Fellows are matched with executive coaches to accelerate leadership growth. Fellows become part of a global network and new generation of women leaders representing 80+ countries; the fellowship community is made up of nonprofit leaders, entrepreneurs, activists, rocket scientists, artists and more. ### Multimedia Designer @ La Jolla Playhouse Jan 2011 – Jan 2013 Graphic and Multimedia Designer for the La Jolla Playhouse, a nationally-acclaimed non-profit theatre. Responsibilities included: - Design and maintain website. - Create Marketing collateral, digital and print - Work with outside vendors and printers - Photo editing - Design and project manage each production's program - Digital experiential 'Know Before You Go Guide' - Video/audio editing - Working with Javascript, FTP, and website content management systems - Show art creation ### Web Design Intern @ TrendSource, Inc. Jan 2011 – Jan 2011 Undergraduate senior internship program over the course of an academic semester that involves a dynamic team of students from business, graphic/web design, and computer science to complete a website-based project for business analytics and mystery shopping company,Trendsource. Restructure, redesign, and launch a new site designed to improve company identity, value, and sales for . Search engine optimize website content to increase traffic to the site and ultimately increase company client base as well as sales. ### Graphic Design/Marketing @ Entrepreneurial Management Center Jan 2010 – Jan 2011 Support design and creation of various integrated marketing solutions for EMC programs, as well as support graphics/messaging for website. Work closely with director in crafting marketing strategy/concept and materials for large scale business plan competitions, company growth seminars, entrepreneurial development summits, forums, programs, and all events run through the center reaching up to 50,000 people. Worked with team to craft logo, identity, and website for SYENT- a government funded technology cluster supporting local advanced defense technology business development. Design advertising materials for the Family Business Forum’s CEO’s and senior executives of local family and closely-held firms seeking comprehensive resources to address trans-generational entrepreneurship and other planning issues around leadership succession and ownership transfer. ## Education ### BA in Graphic Design San Diego State University ## Contact & Social - LinkedIn: https://linkedin.com/in/danaholliday - Portfolio: https://hollidayink.com --- Source: https://flows.cv/danaholliday JSON Resume: https://flows.cv/danaholliday/resume.json Last updated: 2026-04-13