# Dana P.

> Sr. Product Designer @ GoodRx

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/danap

Hi, I’m Dana--a product designer and a curious researcher. I believe in emphasizing simplicity and ease-of-use while maintaining a strong sense of identity. Data drives my designs while my intuition guides me.

See my work here: https://www.danapierce.design/

## Work Experience
### Senior Product Designer @ GoodRx
Jan 2024 – Present | New York City Metropolitan Area

### Product Designer @ GoodRx
Jan 2022 – Jan 2024 | New York City Metropolitan Area
GoodRx believes everyone deserves affordable and convenient healthcare.

### Product Designer @ Truepill
Jan 2021 – Jan 2022 | San Francisco Bay Area
Truepill reimagines the major components of healthcare with technology.

• Led regular feedback sessions with internal users to collect user feedback on current and upcoming user experiences 
• Collaborated with the User Research team to aggregate and analyze user insights

• Affected by H1 2022 layoffs

### Product Designer @ Flowcode
Jan 2020 – Jan 2021 | New York City Metropolitan Area
Flowcode is the offline to online company that enables contactless connection through innovative QR code technology.

• Created a design library and system from 0-1 to enhance design uniformity across Flowcode and its companion product, Flowpage
• Designed and iterated on Flowcode’s first e-commerce experience, resulting in significantly higher QR scan rates among users that purchased our products
• Re-designed Flowcode's companion product, Flowpage, to empower users to create more effective Flowpages

### Product Designer @ JUUL Labs
Jan 2019 – Jan 2020 | San Francisco, California
JUUL’s mission is to improve the lives of the world’s one billion smokers by driving innovation to eliminate combustible cigarettes.

• Improved usability of existing features and designed new featurettes that created value for both the connected and disconnected JUUL experience

• Affected by H2 2020 layoffs

### Product Designer @ Tradecraft
Jan 2018 – Jan 2019 | San Francisco Bay Area
Tradecraft is a design consultancy & program for early-stage startups. 

Designed and developed products by conducting user and market research, determining unique value propositions, problem scoping, creating task flows, lo-fi wireframes, hi-fi mockups, and prototypes, and performing validation/usability tests.

CLIENTS

Brazen — an early-stage women’s health startup that aims to eradicate PMS and cramping with education and technology.
• Conducted UX research to determine unique value proposition and product-market fit
• Designed the mobile interface of lifestyle/period tracker from 0 to 1
• Communicated with stakeholders on a weekly basis to present milestones and receive design feedback

Cricduel — an e-sports fantasy cricket platform where users can pick and draft their favorite players to create one-of-a-kind teams to enter contests, compete against others, and win cash prizes.
•	Conducted competitor research to understand India’s fantasy cricket market
•	Designed the interface of an announcements board for administrative updates and cricket news that would scale gracefully with growth
•	Contributed to defining and refining style guide and design system

### Product Designer, Contract @ Ongo Science Inc
Jan 2018 – Jan 2018
Ongo is a health and fitness platform that enables users to participate in tailored digital workout programs curated by fitness influencers.

•	Designed website’s landing page to increase conversion rates for becoming a registered user of Ongo's mobile app
•	Re-designed home screen of mobile app to improve usability, drive user engagement, and enhance user experience


## Education
### Bachelor of Arts - BA in Biology
Scripps College

### Continuing Education in Fine and Studio Arts
School of Visual Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/piercedana
- Website: https://www.danapierce.design/
- Facebook: https://facebook.com/dana.jasminder

---
Source: https://flows.cv/danap
JSON Resume: https://flows.cv/danap/resume.json
Last updated: 2026-03-25