# Dane Wetschler > Director of Product and Growth Location: San Francisco, California, United States Profile: https://flows.cv/danewetschler I believe the best product decisions happen when you obsess over the entire system, not just the features. My approach is simple: start with the patient outcome you want to achieve, then work backwards through every touchpoint—provider education, enrollment friction, engagement loops, retention drivers. The magic isn't in any single improvement; it's in orchestrating dozens of small changes that compound into meaningful clinical impact. I lead by building conviction through experimentation. Weekly test cycles, rapid iterations, clear hypotheses. I push teams to think beyond "did it work?" to "why did it work and how do we scale it?" Data tells us what happened, but understanding the human behavior beneath the metrics is what unlocks growth. Cross-functional leadership isn't about consensus—it's about alignment. I bring marketing, clinical, and engineering teams together around shared patient outcomes, then give them space to execute their expertise. I've learned that the best ideas rarely come from product; they come from creating environments where every function feels ownership over the result. I gravitate toward complex problems in regulated spaces where others see constraints, I see creative boundaries that force better solutions. Healthcare, with its maze of payors, providers, and compliance requirements, demands products that are both clinically rigorous and delightfully simple. That tension is where I thrive. ## Work Experience ### Director, Patient Products and Growth @ Big Health Jan 2025 – Present ### Group Product Manager @ Big Health Jan 2024 – Jan 2025 ### Director of Product Management @ Plume Jan 2022 – Jan 2023 •Launched a new patient portal web app and integrated customer support platform, dropping patient message response times and COGS, increasing margins by 15% •Rolled out fee-for-service model and built insurance collection and co-pay capabilities, reducing monthly churn by 40% and patient out-of-pocket costs by 50% •Aligned roadmap across portfolio with annual and quarterly OKRs •Grew product team from team of two post-seed to team of 6 PMs and 2 designers, overseeing five verticals: Clinical, Member, Data, Payor, and Growth ### Senior Product Manager @ Plume Jan 2020 – Jan 2022 •End to end product development for Peer Support Groups, reducing severe depression (PHQ-9) by 55% and increasing retention by 30% after six months among cohort participants •Built automations for care team workflows, decreasing COGS by 10% as company grew 10x •Improved new member buy-flow, boosting “get started” to purchase conversion by 10% ### Director, Design Strategy @ CARE Jan 2019 – Jan 2020 The CARE Innovation team incubates and launches models that shift power in our sector and our world. We believe true innovation comes from the change agents working closest to the problem. Leveraging CARE’s unparalleled work in communities across 100 countries worldwide, we surface new approaches to humanity’s greatest challenges. Then, we incubate the models—and develop the leaders—to transform the field. •Consulted on 20+ digital applications and social enterprises, partnering with NGOs, government agencies, and entrepreneurs across Asia and Africa •Managed team of 4 UX Designers and Analysts to build and validate digital prototypes, business models, and service designs •Launched Care Corps, a humanitarian gig-work platform, CARE USA’s domestic COVID-19 response ### Senior Technical Advisor, Innovation @ CARE Jan 2017 – Jan 2019 •Service design for domestic workers gig platform in Vietnam to drive retention of domestic workers •Designed concept, trained staff, and secured $2.5M EU grant funding for CARE Burundi’s Innovation Hub (published case study) •Mentored entrepreneurs and program leaders in lean startup, experimentation, and design thinking ### Freelance Design Strategist @ ENGAGE Consulting Jan 2016 – Jan 2017 | Copenhagen Area, Denmark •Designed applications to encourage behavior change among employees of clients ### Product and Strategy Associate @ B Lab Jan 2015 – Jan 2016 | Greater Philadelphia Area •Implemented Voice of Customer program for B Impact Assessment and B Analytics products •Trained 50+ banks, funds, and B Corps on B Impact Assessment and impact strategies ### Business Unit Lead @ BTS Jan 2010 – Jan 2013 •Started and scaled leadership development education business unit, reaching 500+ schools •Facilitated 100+ leadership development, teacher trainings, and train the trainer workshops ### Princeton in Asia Fellow @ Princeton in Asia Jan 2008 – Jan 2009 | Chiang Rai, Thailad English Lecturer at Mae Fah Luang University in Chiang Rai, Thailand ### Everett Intern for Public Service @ Interfaith Center on Corporate Responsibility Jan 2007 – Jan 2007 | New York, New York ### Market Research Intern @ Komaza Jan 2007 – Jan 2007 ## Education ### Bachelor of Arts (B.A.) in Philosophy and Religious Studies Brown University ### Master of Business Administration (MBA) in Design Strategy California College of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/dane-wetschler --- Source: https://flows.cv/danewetschler JSON Resume: https://flows.cv/danewetschler/resume.json Last updated: 2026-04-05