A 25-year design career delivering key web/mobile projects for global enterprises including Santander, AstraZeneca, Accenture, and Fidelity. A uniquely diverse design and developer skillset combined with strong leadership skills providing a unique ability to guide and execute projects from research to release.

2025 — 2026Tribal ExperienceSenior User Experience Designer

2025 — 2026

Dubai, United Arab Emirates

Worked 2 different projects during this period for two Dubai government entities.

Led the UX/UI design work for the creation of the OneHub Portal supporting the ABU Dhabi Department of Municipalities and Transport for the Abu Dhabi Government.

UX design lead for the new web portal and mobile app project for KHDA (Knowledge and Human Development Authority), Dubai's regulatory authority for the private education sector.

2025 — 2025SantanderSenior UX/UI Designer

2025 — 2025

Milton Keynes, England, United Kingdom

Senior UX/UI Designer for Santander Project MAX developing a new mortgage application platform experience for brokers.

Collaborating with Business Analysts and Product Owners to scope requirements.

Designing in Figma to evaluate and critique existing form interfaces and design decisions, recommending optimised

methods of presenting the same information based on research, accessibility guidelines and evaluations.

Prototyping form interfaces with complex logic in Axure RP to prepare design iterations for user research sessions.

Working with the User Research teams to compile test scripts and participate in Userzoom sessions for feedback.

2024 — 2025Lab49Senior Product Designer

2024 — 2025

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Senior Product Designer leading UX and UI practices for commercial financial products on Mobile app and Responsive Web for the Abu Dhabi Commercial Bank (ADCB). Responsible for the end-to-end delivery of the Fixed Term Deposit wealth management product, alongside the critical new customer onboarding journey. Also responsible for the UI delivery of RTL mobile app designs in Arabic language integrating Lokalise into Figma, building reusable components and templates within the central design system. UX/UI screens designed in Figma and end-to-end visual journeys designed in MIRO, integrating Figma into MIRO for working efficiencies. Delivered under strict timelines and sign off processes across multiple senior stakeholders.

2024 — 2024ICAEWSenior User Experience Designer

2024 — 2024

London Area, United Kingdom

Led the User Experience and Service Design work for the Onboarding and Nurturing project to define how the organisation facilitates an increase in continuous engagement for the lifecycle of our Students and Members through onboarding services and pathways that foster positive and nurturing business behaviours.

2023 — 2024State of Play HospitalitySenior UX/UI Designer

2023 — 2024

London, England, United Kingdom

Short assignment to lead and accelerate design practices to commercial launch for an interactive table tennis game called PPX.

Performed a heuristic evaluation and two rounds of in-site user testing.

UX/UI design enhancements to the game and mobile app.

Recommendations to venue lighting, game guidance and scoring logic.

Education

Kingston University

Experience+

Education

BSc(Hons)