• Led the design & launch of an e-commerce website from scratch to a business yielding $250,000 a year focusing on family-friendly toy-shopping experience
• Assured pixel-perfect prototypes, documents, and developer handoffs across desktop, tablet, mobile
• Maintained high conversion rate ~3% by conducting user research, A/B testing on 30000 monthly users
• Leading a 7-people team by integrating UX design into business, product plan to advocate for user needs