I started my design career working in advertising agencies. Since then, I've transitioned to leading product design at tech-focused companies and startups. My approach is to identify problems through validating user needs and pain points through research and interviews. Then Sketch how and what ways we can analyze what we're solving for. I thrive on the case on how it would be perceived by the user in a real-world environment. I approach a solution through rapid iterative design and testing. This approach has allowed me to discover and user testing to help yield the best design decision.