Lead product marketing, category design, and GTM architecture for RelationalAI’s decision intelligence platform.

Scope spans narrative definition, analyst alignment, partner GTM (Snowflake), and the systems required to translate product evolution into repeatable market adoption.

Partner to founders and leadership teams across AI, finance, infrastructure, and nonprofit sectors—helping translate complex ideas into categories, narratives, and go-to-market systems that drive adoption.

Work typically spans category design, product marketing, community building, and GTM architecture during early-stage or inflection moments where the product is ahead of the market.

— Advised 7 startups from stealth through launch, shaping positioning, product narrative, and initial GTM strategy

— Co-developed multiple new categories across finance, technology, academia, and the arts

— Designed and executed mixed-method research (qual + quant) to inform product direction, vertical expansion, and organizational changes

— Built opportunity maps, messaging frameworks, and growth programs leading to new partnerships, market entry, and internal realignment

— Led cross-functional initiatives spanning product, marketing, and operations in high-ambiguity environments

Engagements often functioned as an extension of founding or executive teams, bridging product truth with market adoption.

Leading category creation for olfactive anthropology—an interdisciplinary field exploring the semiotics of smell—and advising on market development within niche perfumery.

— Defined and advanced a new research category through content, public speaking, and industry engagement

— Built one of the most widely referenced bodies of educational content in the field (2.5M+ reach), cited by media and industry practitioners

— Advisor to brands and institutions on product evaluation, positioning, and category development

— Speaker at major industry and cross-disciplinary events (Esxence, ScentXplore, Google Leadership Conference, others)

— Founder of perfumerydirectory.com (in development), a global data resource for the fragrance ecosystem

— Contributed to the maturation of niche perfumery markets in Eastern Europe, including Romania

Led category design, product marketing, and GTM strategy for streaming analytics in IoT and intelligent transportation systems (ITS), during an early phase of market formation.

— Worked with executive and product leadership to define category positioning, corporate narrative, and product strategy across emerging verticals

— Designed and operationalized GTM plans for a disruptive, real-time data platform in a volatile and resource-constrained environment

— Owned end-to-end narrative development and execution across brand, content, analyst-facing materials, and demand generation

— Managed brand and product integration through two acquisitions

— During this period, SQLstream was recognized as a Leader in the Forrester Wave for streaming analytics

Operated as the bridge between product innovation and market adoption at a time when the category itself was still forming.

Contributed to category development and global positioning for dark pool trading, working closely with executive, product, and GTM teams.

— Supported definition and scaling of a new market category through coordinated global programs across marketing, sales, and communications

— Led a major rebranding initiative, including identity evolution and a $1.3M global campaign

— Helped define and launch a new subcategory, coordinating GTM execution across regions and channels

— Produced executive-level content, presentations, and industry-facing materials for major launches and events

This role provided early exposure to category formation in highly regulated, complex markets.