Head of UX for Teamfight Tactics, a live service game with more than 75M monthly players. Define the UX vision, strategy, and execution across gameplay, systems, and live-service features.
‣ Guided design for the Rotating Shop, building a sustainable in-game economy that increased engagement, retention, and long-term revenue.
‣ Directed UX for multiple global sets (9–18) and regional launches, adapting experiences for player needs and cultural contexts.
‣ Lead a team of 7 UX designers, mentoring senior contributors and aligning craft quality across UX and Visual Design.
‣ Partner closely with Product, Engineering, and Art leadership to ensure clarity, cohesion, and consistency in player-facing systems.
‣ Advocate for player experience in high-stakes product decisions, balancing business goals with clarity and trust.