Experience
2025 — Now
2023 — Now
2023 — Now
Design Agencies — Ux/Ui Designer
• Collaborated on dev handoffs and provided QA for dozens of seamless website launches.
• Designed and prototyped 2 mobile applications from 0 to 1 for B2C companies.
• Provided mobile-first responsive designs for multiple clients during overlapping deadlines to ensure timely releases and meet client contract agreements.
• Contributed to WordPress development, addressing minor updates and UX/UI improvements.
• Designed and delivered component libraries, icons, colors, and graphics for custom client websites.
• Applied accessible design principles (WCAG 2.1) to website design systems
SaaS Startups — Product Design
• I designed product mockups and deliverables, conducted user interviews, and finalized web and app designs for 4 B2B focused startups in close collaboration with clients, designers, and marketing teams.
• I strengthened client relationships by maintaining regular communication, delivering projects on time, and providing tailored design solutions for technical needs.
• I standardized design processes across the company to ensure visual consistency and brand recognition by authoring branded style guides, which included graphics, typography, logos, and icons.
2023 — 2023
2023 — 2023
• Designed responsive mobile-first designs for a native app
• Facilitated design handoffs to devs and QA'd product launches, producing a 80% increase in client satisfaction with the new product.
• Analyzed analyzing customer and stakeholder feedback and insights to inform designs and improvements.
• Designed two distinct experiences for 2 unique user profiles tailored to their specific needs.
• I improved app accessibility by designing apps for both Chrome extensions and a web.
• Secured a B2B enterprise client partnership with over 1,200 stores by providing a functioning prototype, which significantly contributed to business growth.
2020 — 2023
2020 — 2023
Morgan Hill, California, United States
• I created A/B-tested advertisements tailored to user personas and aligned with current design trends.
• I led the company’s brand execution and maintenance across various channels, including email, social media, digital advertisements, blogs, deliverables, and landing pages. This effort engaged over 3,000 users and generated more than 12,000 leads.
• I increased click rates by 11% through the implementation of targeted email marketing campaigns, branding strategies, and social media ads.
• I earned the Team Player Award three times for my exceptional contributions to the design team’s quarterly fiscal goals. By conducting A/B testing with user personas and current design trends, I boosted user engagement and conversion rates by 7% and achieved up to a 28% increase in ROI for demo bookings.
• I also developed a reusable design component library, which included unique icons, colors, and button types for the design organization.
• I played a pivotal role in the successful brand redesign that supported Series C funding efforts and created over 100 digital and print materials for marketing assets, including new product launches, reports, slideshows, customer stories, and promotional campaigns.
2019 — 2020
2019 — 2020
San Jose
• I collaborated with internal teams to identify needs, strategize solutions, and align them with company objectives.
• I executed large-scale events with tens of thousands of attendees by clearly articulating design strategies and core principles to cross-functional teams.
• I enhanced user login and settings pages by creating user-friendly interfaces and intuitive prototypes for the company's mobile app.
• I launched two UX MVPs by conducting feature research, presenting mockups, prototyping, and testing designs. My exceptional skill and dedication were recognized with a promotion from Junior Illustrator to Illustrator, which expanded my responsibilities in graphic design.
• I generated over 1,000 valuable leads by introducing booth graphics and promotional materials for the company’s debut tradeshow in 2019.
• I boosted social media engagement and increased the follower base from 50 to 400 within a year through a cohesive visual style and engaging content.
Education
San José State University