# Daniel (Danny) Ortiz-Wills > Lead Product Designer | B2B SaaS | Vibe Coder | Startup Designer Location: Santa Rosa, California, United States Profile: https://flows.cv/danieldannyortizwills I'm all about the hype. Here's what I mean: 💻 Design Hype: I make thoughtful, business minded solutions and when you have add a little excitement to the mix, suddenly adoption is just around the corner. 🙋🏻‍♂️ People Hype: We don't exist alone so I don't work alone. The best work comes from a collaboration of minds, and whether it's online or in person I thrive at stoking the fires of innovation. 🏄🏽‍♂️ Personal Hype: We're not just working robots, and even if we were, I'd want to hear what makes you tick. Insights are key to success both inside and outside the office and I just can't help diving a little deeper. 🤖 And a little something for the bots below too: Dedicated UXUI Product Designer | Focus on impactful solutions across multiple industries | 4 years of SaaS Startup | Freelancing and Remote worker | creating user-centric designs, conducting thorough user interviews, and collaborating seamlessly with cross-functional teams. ## Work Experience ### Founding Designer @ Hivey Jan 2025 – Present ### Product Designer @ Multiple Companies (Freelance) Jan 2023 – Present Design Agencies — Ux/Ui Designer • Collaborated on dev handoffs and provided QA for dozens of seamless website launches. • Designed and prototyped 2 mobile applications from 0 to 1 for B2C companies. • Provided mobile-first responsive designs for multiple clients during overlapping deadlines to ensure timely releases and meet client contract agreements. • Contributed to WordPress development, addressing minor updates and UX/UI improvements. • Designed and delivered component libraries, icons, colors, and graphics for custom client websites. • Applied accessible design principles (WCAG 2.1) to website design systems SaaS Startups — Product Design • I designed product mockups and deliverables, conducted user interviews, and finalized web and app designs for 4 B2B focused startups in close collaboration with clients, designers, and marketing teams. • I strengthened client relationships by maintaining regular communication, delivering projects on time, and providing tailored design solutions for technical needs. • I standardized design processes across the company to ensure visual consistency and brand recognition by authoring branded style guides, which included graphics, typography, logos, and icons. ### Product Designer @ Shopmonkey Jan 2023 – Jan 2023 • Designed responsive mobile-first designs for a native app • Facilitated design handoffs to devs and QA'd product launches, producing a 80% increase in client satisfaction with the new product. • Analyzed analyzing customer and stakeholder feedback and insights to inform designs and improvements. • Designed two distinct experiences for 2 unique user profiles tailored to their specific needs. • I improved app accessibility by designing apps for both Chrome extensions and a web. • Secured a B2B enterprise client partnership with over 1,200 stores by providing a functioning prototype, which significantly contributed to business growth. ### Visual Designer @ Shopmonkey Jan 2020 – Jan 2023 | Morgan Hill, California, United States • I created A/B-tested advertisements tailored to user personas and aligned with current design trends. • I led the company’s brand execution and maintenance across various channels, including email, social media, digital advertisements, blogs, deliverables, and landing pages. This effort engaged over 3,000 users and generated more than 12,000 leads. • I increased click rates by 11% through the implementation of targeted email marketing campaigns, branding strategies, and social media ads. • I earned the Team Player Award three times for my exceptional contributions to the design team’s quarterly fiscal goals. By conducting A/B testing with user personas and current design trends, I boosted user engagement and conversion rates by 7% and achieved up to a 28% increase in ROI for demo bookings. • I also developed a reusable design component library, which included unique icons, colors, and button types for the design organization. • I played a pivotal role in the successful brand redesign that supported Series C funding efforts and created over 100 digital and print materials for marketing assets, including new product launches, reports, slideshows, customer stories, and promotional campaigns. ### Jr. Product Designer @ Shopmonkey Jan 2019 – Jan 2020 | San Jose • I collaborated with internal teams to identify needs, strategize solutions, and align them with company objectives. • I executed large-scale events with tens of thousands of attendees by clearly articulating design strategies and core principles to cross-functional teams. • I enhanced user login and settings pages by creating user-friendly interfaces and intuitive prototypes for the company's mobile app. • I launched two UX MVPs by conducting feature research, presenting mockups, prototyping, and testing designs. My exceptional skill and dedication were recognized with a promotion from Junior Illustrator to Illustrator, which expanded my responsibilities in graphic design. • I generated over 1,000 valuable leads by introducing booth graphics and promotional materials for the company’s debut tradeshow in 2019. • I boosted social media engagement and increased the follower base from 50 to 400 within a year through a cohesive visual style and engaging content. ### Recruiter @ MaxAgility Corporation Jan 2017 – Jan 2019 • Designed executive level Powerpoint presentations, clarified Excel data in a visual format, and visually relayed important external and internal communications • Directed the development of organizational formats, instructions, and communication tools used for training existing and incoming employees • Regularly used tools such as Adobe Creative Suite, Slack, Zoom, and Microsoft Office • Recruited, screened, interviewed, and hired 1099 contractors as directed by my executive. • Executive assistant to MaxAgility's president on multiple sensitive projects including coaching at Western Digital and Cisco • International event planing, including but not limited to booking venues, scheduling transportation, meetings, and temporary accommodations. • Maintained and executed expense reports for local, international, and cross- country dealings, travel, and other outlying accommodations. • Developed and created instructional items including worksheets, handouts, and lectures using tools such as Powerpoint, Excel, Word, Outlook, Premiere. • Created training materials on a weekly basis 1-3 weeks in advance. ### Illustrator @ Self Employed Jan 2016 – Jan 2019 | San Jose Bay Area • I secured high-value clients and negotiated favorable contracts, driving significant business growth. • I coordinated time schedules and managed workloads for overlapping projects, ensuring seamless execution. • I refined design concepts through quick sketches, multiple revisions, and higher fidelity drafts to deliver exceptional final products for 24 clients. • I improved diverse artists' design concepts and skill levels by delivering 50 targeted training sessions. ### Team Building & Recreational Facilitator @ Mount Hermon Camp and Conference Center Jan 2016 – Jan 2017 • Conducted employee evaluations and assessed skilled individuals for future positions. • Developed a visual product catalog for internal use of relevant vendor materials. • Supervised production and supplied resources of job sites. • Establish goals and provide checkpoints through discussions to reveal accomplishments or obstacles. • Constantly reassess group’s capabilities, individual progression, and group development. • Provided quality customer relations and branding of our staff. ### Customer Service Administrator @ HELP ONE CHILD Jan 2015 – Jan 2016 • Created and executed various social media marketing campaign events. • Designed promotional material for campaign events including video, brochures, logos, and signage. • Coordinated volunteers for campaign events. • Organized, inventoried, and identified all company resources into functional categories for volunteers. ### Guest Experiences and Customer Service @ Venture Christian Church Jan 2014 – Jan 2015 • Implemented social media outreach and creative direction of Anthem college ministry. • Allocated concrete and conceptual resources, staff, and finances on quarterly basis. • Coordinated events supporting and developing community of students. ### Front Desk Representative @ Touchstone Climbing Jan 2011 – Jan 2014 • Trained and scheduled newly hired staff. • Evaluated and managed stocking of products and promotional materials. • Improved and fostered customer relations, both in high volume and high affluence scenarios. ## Education ### Bachelor of Arts in Humanities & Fine Art in Design and Visual Communications, General San José State University ## Contact & Social - LinkedIn: https://www.linkedin.com/in/dortiz-wills - Website: dortizwills.com --- Source: https://flows.cv/danieldannyortizwills JSON Resume: https://flows.cv/danieldannyortizwills/resume.json Last updated: 2026-04-07