# Daniel Demara

> Principal Software Engineer – Platform | Distributed Systems | Cloud Infrastructure & Reliability

Location: Niceville, Florida, United States
Profile: https://flows.cv/danieldemara

Experienced software engineer, with a specialization in building performant public-facing web applications. A self-motivated, open-minded team player with a willingness to help others and learn from them.

Technologies: Java, Spring Boot, Go, PHP, Laravel, TypeScript, VueJS, Angular, SQL, Python, Bash

## Work Experience
### Principal Software Engineer - Platform @ Fluent, Inc
Jan 2026 – Present | New York, United States

### Staff Software Engineer - Platform @ Fluent, Inc
Jan 2024 – Jan 2026 | New York, United States

### Senior Software Engineer @ Fluent, Inc
Jan 2023 – Jan 2024 | New York, United States

### Senior Software Engineer @ Automox
Jan 2021 – Jan 2023 | Boulder, Colorado, United States

### Lead Developer @ Consumer Credit Marketing Inc
Jan 2020 – Jan 2021 | Chicago, Illinois, United States

### Senior Developer @ Lead Genesis (Solar Leads)
Jan 2017 – Jan 2019 | Las Vegas, Nevada, United States
Built a custom lead selling engine to manage inventory which maximized profits by predicting which future day would produce a higher sale price based on buyer budgets, caps and historical data.
Developed & documented integrations with over a dozen CRMs (SalesForce, Zoho, Pipedrive etc) which helped reduce buyer onboarding times.
Built a self-service buyer portal allowing buyers to manage campaigns/budgets. Integrated with Authorize.net to handle payment processing.
Migrated multiple existing vanilla PHP repositories to Laravel.

### Software Developer @ Lead Genesis (Solar Leads)
Jan 2015 – Jan 2017 | Las Vegas, Nevada, United States
Designed and developed real time lead bidding API's using Laravel/Lumen giving customers access to dynamic pricing 24/7 which increased lead volume substantially. 
Streamlined authentication by building a custom auth driver for the GetCAKE instance, allowing customers and employees to share a single login across all systems.
Conducted server architecture overhaul introducing horizontal scaling, failover plans and a migration to cloud database services.

### Freelance Developer / Affiliate Marketer @ D3 Solutions Inc
Jan 2012 – Jan 2016
Developed many client projects from social influencer platforms to custom affiliate marketing tools. Ran direct affiliate marketing campaigns (CPI, CPA) over a variety of verticals and networks, eventually specializing in mobile cost per install offers. Built & used my own custom tracking system for offer, click, and conversion analytics.


## Education
### Associate of Arts (A.A.) in Computer Science
Northwest Florida State College
Jan 2009 – Jan 2011


## Contact & Social
- LinkedIn: https://linkedin.com/in/danieldemara

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Source: https://flows.cv/danieldemara
JSON Resume: https://flows.cv/danieldemara/resume.json
Last updated: 2026-03-22