# Daniel Imal > Web UI/UX Software Engineer and Architect Location: Greater Asheville, United States Profile: https://flows.cv/danielimal Web UI/UX engineering leader with 25 years of experience designing and building web application user interface systems ● 12 years of experience building component-based single page applications, 7 years of experience with React ● Lead a team to implement a professional design system ● Focuses on maintainable and scalable UI architecture while accomplishing business goals ● Played a major role in seven application rewrites ● Strong product and design cross-functional partner, with an excellent design sense ## Work Experience ### Staff Software Engineer @ Airkit Jan 2022 – Jan 2023 | Oakland, California, United States ### Staff Software Engineer, UI Systems Lead @ Pandora Jan 2018 – Jan 2021 ● Led the creation of a new UI framework and design system for the next generation of Pandora and SiriusXM, which included theming, dark mode, a system for sharing components across web and HTML5 TV devices, a system for consistently rendering skeletal layouts for page loading states, an overlay system (toasts, modals, etc), and a performant virtualized infinite list component. ● Defined CSS patterns to enforce encapsulation of component styles, created a code generator for scaffolding components with all ancillary Sass, test and skeleton component files, that allowed a team of engineers to onboard onto the project and be productive very quickly. ● Set up StoryBook for component development and created custom addons for testing theming and font scale across different device platforms. ● Defined coding standards for all UI development to ensure long-term architectural coherence and maintainability. Documented these and presented them to team members. ### Senior Software Engineer @ Pandora Jan 2016 – Jan 2018 ● Played a major role in the development of the Webby award-winning Pandora.com, transforming a clunky, stale app into a modern user interface using React, Redux, and Webpack. ● Built the user profile and settings sections and client side analytics framework. ● Led the development on the Pandora Premium Now Playing page (the centerpiece of the Pandora Premium product), addressing very tricky layout and content challenges. ● Performed an extensive investigation into component coding practices to reduce bloat and streamline components. Identified patterns and antipatterns, performance bottlenecks, maintainability issues and presented a refactoring plan to the rest of the team with demonstrable benefit. ### Staff Software Engineer @ Rdio Jan 2015 – Jan 2015 ### Lead Front End Engineer (contract) @ Everplans Jan 2014 – Jan 2014 Built a front end framework for the next generation of the site. Created a new signup process which greatly improved user experience and increased conversions. ### Front End Engineer / Lead Developer (contract) @ Aetna Jan 2013 – Jan 2013 | remote Worked with a product manager, designer, and several back end developers to build multiple prototypes for a health and wellness directory website using Node, Backbone and Rails. Technologies: JavaScript, CoffeeScript, Node, Express, Ruby on Rails, Stylus, Sass, Grunt. ### Front End Engineer (contract) @ PVH Corp. Jan 2012 – Jan 2013 Retrofitted VanHeusen.com and Izod.com to implement responsive mobile layouts. Technologies: CSS, JavaScript, JQuery, PHP. ### Senior Mobile Engineer, Lead Engineer @ Toura Jan 2010 – Jan 2012 | New York Played a major role in the development of an open source HTML5 mobile development framework using PhoneGap and JavaScript (http://mulberry.toura.com/). Eventually, I was promoted to Lead Developer, managing a team of four developers and one product manager. Technologies: JavaScript, Sass, CSS, Haml, Ruby, Rails, MySQL ### Front End Engineer (contract) @ Arthur Frommer's Budget Travel Jan 2009 – Jan 2010 Spearheaded an initiative to find a new CMS platform, eventually recommending Django. I was responsible for all front end development and integration into the new CMS. Created all the base templates, a photo slideshow, a flight finder, and destination maps which displayed recommended hotels, points of interest, etc. Technologies: JavaScript, Sass, CSS, Python, Django, Java, PostgreSQL ### Front End Developer (contract) @ Newsweek Jan 2009 – Jan 2009 Developed client-side code for redesign of homepage. Created reuseable modules using HTML, CSS, and Javascript, which were easily integrated into the content management system. Technologies: HTML, CSS, JavaScript ### Front End Developer (contract) @ PVH Corp. Jan 2008 – Jan 2009 Developed systems for the automated production of marketing materials for the company intranet. Technologies: HTML, CSS, JavaScript, Ruby ### Full Stack Web Developer (contract) @ ICAP Jan 2008 – Jan 2008 Lead developer for a new division within the company, responsible for all front end and back end development. Technologies: Java, JavaScript, HTML, CSS ### Front End Developer (contract) @ Daylife Jan 2008 – Jan 2008 Worked on a new product which allowed partner sites to create a “skinnable” version of Daylife, with their own design, and customized features. I was responsible for most of the HTML and CSS development, as well as setting consistent coding guidelines that could be easily understood and used by third party developers. Technologies: JavaScript, HTML, CSS, Python ### Lead Front End Developer @ Fotolog Jan 2005 – Jan 2008 Responsible for all front end development for photo community site. Fotolog grew into a worldwide community of over 16 million members, and it served over 150 million page views daily, which caused significant scaling issues resulting in extremely long page load times. I was part of a successful team effort to reduce page load time from 45 seconds to 5 seconds. Refactored and rewrote large portions of the front end code, improving efficiency and maintainability Technologies: HTML, JavaScript, CSS, jQuery Java, Ruby, PHP, MySQL, XML. ### Technical Producer @ New York Times Digital Jan 2003 – Jan 2005 Responsible for development of new functionality and the integration of new designs into the content management system of www.nytimes.com. Created the first standards compliant template that used CSS at The New York Times. It was used as a base for nearly every article on the site. I was the lead developer in charge of a site wide effort to implement standards compliant HTML and CSS and create streamlined front end development standards and procedures. Wrote extensive documentation for use by developers as well as other departments. Technologies: JSP, HTML, CSS, JavaScript, Oracle/SQL*Plus, UNIX. ### Senior Display Technologist @ Rapp Digital Jan 1999 – Jan 2002 Responsible for front-end web development at interactive marketing company. Built pages and templates in HTML, JS and CSS for numerous web sites, including sonicare.com and pfizerforliving.com. Technologies: HTML, CSS, Javascript, ASP. ## Education ### B.A. in English Rutgers University Jan 1989 – Jan 1993 ### Interactive Telecommunications Program New York University Jan 2007 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/danielimal --- Source: https://flows.cv/danielimal JSON Resume: https://flows.cv/danielimal/resume.json Last updated: 2026-03-22