Leads and develops a high-performing team of 20+ designers and specialists (FTEs and contractors), while acting as an early adopter of AI across all areas of work. Embeds AI-enabled tools and workflows across strategy, design, production, and localization to modernize creative operations, expand capabilities, and increase creative output by more than 35%.

Defined and led the global Packaging Design strategy for Logitech, overseeing end-to-end packaging development, production, and localization across a complex, worldwide portfolio. Partnered with senior business leaders to ensure packaging served as a strategic brand and business lever—aligning visual identity, brand architecture, naming, and conceptual frameworks to drive consistency, differentiation, and scale across markets.

Led design strategy, creative development and packaging production for the $3B JM Smucker Pet business.

Brands include Milk-Bone, Meow Mix, Kibbles 'n Bits, Milo's Kitchen, 9Lives, Natural Balance, Nature's Recipe, Pup-Peroni and Snausages.

Led design strategy, creative development and production for the $3B Scotts Miracle-Gro family of brands, inclusive of packaging, and in-store communication and digital content (Scotts, Miracle-Gro, Ortho and Roundup).

Member of national mobile production team for NASCAR and X-Games. Responsible for set up and tear-down of ESPN production trailers and studio equipment, as well as daily communication of schedules and production operations for crew of 300+.