# Danielle Kinnen

> Head of Graphics & Languages at Logitech

Location: Sausalito, California, United States
Profile: https://flows.cv/daniellekinnen

Danielle is a senior creative leader with over two decades of experience guiding global design, packaging, and production strategies for major consumer and technology brands. She currently serves as Director of Graphics and Languages at Logitech, where she drives scalable creative systems, cross-functional alignment, and global brand execution. Danielle’s career includes leadership roles at The J.M. Smucker Co., Scotts Miracle-Gro, and L Brands, with a track record of elevating operational excellence and delivering consistent, high-impact brand experiences worldwide.

## Work Experience
### Director, Graphics & Languages @ Logitech
Jan 2024 – Present | San Jose, CA
Leads and develops a high-performing team of 20+ designers and specialists (FTEs and contractors), while acting as an early adopter of AI across all areas of work. Embeds AI-enabled tools and workflows across strategy, design, production, and localization to modernize creative operations, expand capabilities, and increase creative output by more than 35%.

### Senior Group Manager, Graphic Design @ Logitech
Jan 2019 – Jan 2024 | San Jose, CA
Defined and led the global Packaging Design strategy for Logitech, overseeing end-to-end packaging development, production, and localization across a complex, worldwide portfolio. Partnered with senior business leaders to ensure packaging served as a strategic brand and business lever—aligning visual identity, brand architecture, naming, and conceptual frameworks to drive consistency, differentiation, and scale across markets.

### Senior Manager, Design & Production @ The J.M. Smucker Co.
Jan 2014 – Jan 2019 | San Francisco, California
Led design strategy, creative development and packaging production for the $3B JM Smucker Pet business. 

Brands include Milk-Bone, Meow Mix, Kibbles 'n Bits, Milo's Kitchen, 9Lives, Natural Balance, Nature's Recipe, Pup-Peroni and Snausages.

### Manager, Marketing Design & Production @ The Scotts Miracle-Gro Company
Jan 2008 – Jan 2014 | Marysville, Ohio
Led design strategy, creative development and production for the $3B Scotts Miracle-Gro family of brands, inclusive of packaging, and in-store communication and digital content (Scotts, Miracle-Gro, Ortho and Roundup).

### Production Assistant @ ESPN
Jan 2008 – Jan 2012
Member of national mobile production team for NASCAR and X-Games.  Responsible for set up and tear-down of ESPN production trailers and studio equipment, as well as daily communication of schedules and production operations for crew of 300+.

### Visual Communication - Store Directives @ Victoria's Secret
Jan 2007 – Jan 2008 | Reynoldsburg, Ohio
Responsible for visual directives and daily store communication for 700 Victoria’s Secret Stores. Ensured brand experiences were consistent through custom photography, illustration and layouts. Reduced floorset document life cycle from ten days to three days through process improvements and optimizations.

### Visual Communication - Store Directives @ Bath & Body Works
Jan 2004 – Jan 2007 | Reynoldsburg, Ohio
Responsible for visual directives for 1,500 Bath & Body Works, C. O. Bigelow, and White Barn Candle Company Stores. Illustrated 3000+ SKUs to optimize plan-o-gramming process.

### Graphic Designer @ Lux Studios
Jan 2003 – Jan 2004 | Columbus, Ohio


## Education
### Bachelor of Science in Design in Graphic Design, European Art History
The Ohio State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/daniellegray

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Source: https://flows.cv/daniellekinnen
JSON Resume: https://flows.cv/daniellekinnen/resume.json
Last updated: 2026-04-13