Oversaw all native and web experiences at art.com

Built out a new QA process to help set a higher bar for visual standards and what qualifies release-ready code.

Shaped expectations around what research can do to improve our customer experience.

Designed and coordinated a full company rebrand using atomic design principles.

Design full suite of benefits for independent workers

Built style guide from scratch across web, mobile web, native android and iOS using atomic design principles.

Conducted long tail, in-depth customer understanding research which resulted in user personas that shaped forward-thinking business strategy.

Launched vision insurance as a new product line

Principle designer on the consumer facing team

Heavy focus on discovery, search, booking experience through the lens of a first time user

Re-designed entire consumer facing application from the ground up

Developed user personas and best practices for user testing and research

Conduct in person research interviews and virtual user tests

Iterative design process with A/B testing

Instituted pod-wide process for communication and collaboration

Launched monthly company-wide creative exercises: Always focusing on ways to integrate design into company culture.

Developed work flow processes and created a client-facing and internal team identity for the newly formed interactive department. By generating a large volume of user-centric, site-specific activations under very tight deadlines, the interactive team had it’s most successful year to date in 2014. Specializing in large scale data visualizations,physical/digital experiences and streamlined user flow narratives with clear take-aways and shareability.

Major Projects: Installations for SXSW ‘15 Google Cloud & YouTube, CES ‘13 for NY Times & Zeitgeist ‘14 for Google Play.

Primary Responsibilities: UX/UI, wireframes, visual design, client presentations, printed graphics, strategic research.

Handle brand assets for over 100 global brands

Cultivate Wrapp’s voice with stellar graphics, copy & web presence

Create mobile graphics & banners seen by 1 million users in US

Design sales and marketing materials, icons, infographics & mock-ups

Brainstorm user flow improvements at hack days and staff summits

Launch new product assets

Manage all animation equipment for large shooting and editing lab and rental facility

Assist students and faculty with IT

Educate students on animation basics and how to properly use equipment

Explored UX from an analog perspective by designing physical spaces and exhibits. The museum was in the middle of re-branding when I joined, focusing it’s marketing efforts towards children and families. I developed multiple interactive educational spaces for children and grew the social media presence by generating unique, educational content.

Major Projects: The War Came by Train Civil War exhibit, B&O Kid Spaces, B&O TV Network.

Primary Responsibilities: Exhibits, video shoots & post-production, marketing design & social content generation.

Selected gallery pieces.

Produced spot illustrations for documentary film and print.

Researched fundraising and gallery opportunities.

Designed filing and storage system for artwork.