Connecting the dots between patients, providers, and operational teams to help unlock the power of genetic insights for better health

Collaborated with a diverse group of patients, caregivers, physicians, nurses, and operational leaders to improve patient experiences and inform strategic initiatives across Houston’s largest health system.

+ Gathered consumer feedback to identify and quantify pain points through observing in hospitals and clinics; planning and conducting interviews; analyzing patient survey data; and performing market research

+ Synthesized research findings into actionable insights and recommendations shared with key decision makers, including the Executive Leadership Team

+ Facilitated workshops with stakeholder groups to gain a deep understanding of current state and co-design ideal state with business, consumer, and provider needs in mind

+ Select projects include: reimagining the future of the system’s primary care service offerings; providing patient-friendly, personalized navigation instructions; and co-leading the creation of a brand new patient education design team

Led marketing, communications, and brand strategy of the premier digital health venture fund.

+ Managed cross-department production of and press strategy for 25+ market research reports and white papers on topics from venture funding trends to AI/ML in healthcare

+ Supported early stage portfolio companies and large enterprise partners on marketing, PR, and brand strategy

+ Curated, authored, and grew digital health's leading newsletter, covering the latest news, trends, and funding for 45K subscribers

+ Identified industry leaders, developed topics and content, coordinated recording logistics (and occasionally conducted interviews), edited audio, and published podcast episodes covering the latest trends in digital health

+ Spearheaded social media and email marketing for three annual signature events, owning digital and physical asset creation as well as $390K+ in ticket sales

Supported the endeavors of the marketing and communications team in promoting the vision of Rock Health, the first venture fund dedicated to digital health.

+ Honed both creative and critical writing skills by crafting and sending out relevant daily social media posts on Twitter, Facebook, and LinkedIn

+ Researched and created blog content

+ Co-authored the Rock Weekly, digital health's most-read newsletter, with an audience reach of 30K+ engaged subscribers

+ Assisted with creative projects, including photography, videography, and video editing