# Danielle McGuinness

> Healthcare Service Design + Strategy

Location: San Francisco, California, United States
Profile: https://flows.cv/daniellemcguinness

Reimagining health services and systems through human-centered design.

Previously: co-designed patient experiences from within at Memorial Hermann Health System + collaborated with digital health entrepreneurs and investors at Rock Health

Presently and perpetually: dreaming of dim sum, Giants baseball, and road trips along the Central California coast

## Work Experience
### Service Design Strategist @ Myriad Genetics
Jan 2024 – Present | San Francisco Bay Area
Connecting the dots between patients, providers, and operational teams to help unlock the power of genetic insights for better health

### Consumer Experience Design Manager @ Memorial Hermann Health System
Jan 2021 – Jan 2024 | Austin, Texas, United States
Collaborated with a diverse group of patients, caregivers, physicians, nurses, and operational leaders to improve patient experiences and inform strategic initiatives across Houston’s largest health system.

+ Gathered consumer feedback to identify and quantify pain points through observing in hospitals and clinics; planning and conducting interviews; analyzing patient survey data; and performing market research
+ Synthesized research findings into actionable insights and recommendations shared with key decision makers, including the Executive Leadership Team
+ Facilitated workshops with stakeholder groups to gain a deep understanding of current state and co-design ideal state with business, consumer, and provider needs in mind
+ Select projects include: reimagining the future of the system’s primary care service offerings; providing patient-friendly, personalized navigation instructions; and co-leading the creation of a brand new patient education design team

### Marketing Manager @ Rock Health
Jan 2018 – Jan 2020 | San Francisco, CA
Led marketing, communications, and brand strategy of the premier digital health venture fund.

+ Managed cross-department production of and press strategy for 25+ market research reports and white papers on topics from venture funding trends to AI/ML in healthcare
+ Supported early stage portfolio companies and large enterprise partners on marketing, PR, and brand strategy
+ Curated, authored, and grew digital health's leading newsletter, covering the latest news, trends, and funding for 45K subscribers
+ Identified industry leaders, developed topics and content, coordinated recording logistics (and occasionally conducted interviews), edited audio, and published podcast episodes covering the latest trends in digital health
+ Spearheaded social media and email marketing for three annual signature events, owning digital and physical asset creation as well as $390K+ in ticket sales

### Marketing Associate @ Rock Health
Jan 2016 – Jan 2018 | San Francisco, CA

### Marketing Fellow @ Rock Health
Jan 2015 – Jan 2015 | San Francisco, CA
Supported the endeavors of the marketing and communications team in promoting the vision of Rock Health, the first venture fund dedicated to digital health.

+ Honed both creative and critical writing skills by crafting and sending out relevant daily social media posts on Twitter, Facebook, and LinkedIn
+ Researched and created blog content
+ Co-authored the Rock Weekly, digital health's most-read newsletter, with an audience reach of 30K+ engaged subscribers
+ Assisted with creative projects, including photography, videography, and video editing

### Research Assistant @ Barcellos Genetic Epidemiology and Genomics Laboratory
Jan 2014 – Jan 2014 | Department of Public Health, University of California, Berkeley
In collaboration with researchers at UCSF and Kaiser Permanente, the Barcellos Lab focuses on genetic, epigenetic, and environmental risk factors of autoimmune disorders, such as multiple sclerosis and rheumatoid arthritis. I assisted with the receipt, inventory, and data entry of peripheral blood and saliva samples.


## Education
### Master of Arts - MA in Design in Health
The University of Texas at Austin

### Bachelor of Arts (B.A.) in Integrative Biology
University of California, Berkeley

### The University of Hong Kong


## Contact & Social
- LinkedIn: https://linkedin.com/in/daniellemcg

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Source: https://flows.cv/daniellemcguinness
JSON Resume: https://flows.cv/daniellemcguinness/resume.json
Last updated: 2026-04-13