# Daniel Lin > Product Design @ Nuro Location: Alameda, California, United States Profile: https://flows.cv/daniellin Bay Area based designer building delightful experiences, taking photos and have recently been obsessed with pottery. ## Work Experience ### Product Designer @ Nuro Jan 2021 – Present Nuro is a leading autonomous vehicle company. Our mission is to better everyday life through robotics and strengthen local communities with our electric, zero-occupant autonomous delivery vehicles. ### Design Advisor @ AIKON Jan 2021 – Jan 2023 ### Lead Product Designer @ AIKON Jan 2018 – Jan 2021 | San Francisco Bay Area Helped with end-to-end design and delivery of two products, one an API marketplace on the blockchain and the other a SaaS product that helps developers onboard users to their blockchain dapp with a seamless and simple user experience. Both products were designed from the ground up meaning I had to establish a foundational design system, iterate on the brand feel and messaging, always be an advocate for our users, and drive forward the delivery of our product by pushing frontend code. Helped establish support tools, knowledge base, craft newsletter email campaigns, and define our analytics events and dashboards to make sure we understand our users and their overall experience with us and our product. Currently acting PM, meaning I help with the writing, scoping, prioritization and iteration of our stories, work and our dev team processes to keep the team focused on continuing to deliver value for our customers. ### UI/UX Designer @ Hotwire Jan 2017 – Jan 2018 | San Francisco Bay Area Worked on optimizations and A/B tests for the billing page with the main KPI of increasing conversions. Revamped old User Account pages that need to be modernized and ported over to the new Angular and Bootstrap framework. With this came an audit of the existing state of affairs with UX prototypes to recommend improvements to the Account onboarding flows for the roadmap moving forward. Assisted with early implementation of a standard Design System built using Sketch Libraries including converting and creating base template files and style guide documentation. ### Product Designer @ FareHarbor Jan 2016 – Jan 2017 | San Francisco Bay Area Worked on design and development of various new platform features with a primary goal of making the online booking part of the platform better for customers. This included visual improvements to the online booking views to accomodate Shopping Carts as a new feature, as well as another feature to help companies display TripAdvisor ratings for social proof. Designed a way for companies to upsell or suggest other activities in the booking flow, useful for round trips and package deals. Helped expand Mixpanel data to get a more accurate baseline of our customer performance to help inform all teams on how to better build and sell the product as well as manage companies on the platform. Modernized themes and added features to the toolset for companies utiziling our Wordpress platform to build their company website. Also helped establish design guidelines and provided feedback to the site build team to help improve the overall quality of sites launched. Re-vamped our own Help Center to provide a simple navigation and a more robust search that would allow users and employees to quickly find the help docs they are looking for and reduce calls to support. ### Product & UI/UX Designer @ Modify Watches Jan 2014 – Jan 2016 Undertook design and development of multiple redesigns and iterations of Ecommerce site focused on simplifying brand messaging, increasing funnel conversions and mobile responsiveness. Utilizing A/B testing and by implementing new features to enhance user experience, the company saw a 50% lift in Ecommerce sales. Managed and created paid acquisition campaigns through primarily Facebook that contributed to 20% of traffic and on average fetched a ROI of 5:1. Photographed product photos and created virtual product templates to ensure consistency in how products are displayed throughout site. Also created and optimized templates and processes for graphic design team. Helped establish growth KPIs and setup data technologies to provide the team with tools needed to track their personal metrics. Created various marketing collateral for web and newsletters to promote company campaigns and holiday sales. ### Junior Designer @ Joseph Chow & Associates, Inc. Jan 2011 – Jan 2013 Worked on various projects from Bidding and Conceptual Design to Construction Documents and Construction Administration. Architectural and general support experience as follows: - Technical drawings, construction documents and diagramming. - Conceptual scheme renderings and 3d models. - Site surveys, analysis, contextual studies and reports. - Finish and materials research for various renovation projects. - Marketing materials: brochures, RFQs and new website (www.jcaarchitects.com). - In-house IT support for general computer troubles and oversaw upgrades to workstations. ### Student Intern @ Joseph Chow & Associates, Inc. Jan 2011 – Jan 2011 ## Education ### Bachelor of Arts (B.A.) in Architecture University of California, Berkeley Jan 2007 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/dlinb - Website: http://www.daniel-lin.net - Website: http://www.soundrown.com - X: https://twitter.com/chumner - GitHub: https://github.com/dlinb --- Source: https://flows.cv/daniellin JSON Resume: https://flows.cv/daniellin/resume.json Last updated: 2026-03-25