# Daniel Ortiz Lira

> Senior Software Engineer at Ballast Lane Applications

Location: Latin America, Latin America
Profile: https://flows.cv/danielortizlira

Hi there!

My name is Daniel a Software Engineer with over 10 years of experience building scalable products and engineering foundations that support growth. My expertise lies in crafting and maintaining robust design systems and component libraries—ensuring consistency, efficiency, and great developer experience across teams.

I'm highly proficient in Ruby on Rails, with a strong track record of building and scaling backend systems for startups across different stages. From early MVPs to post-product-market-fit growth, I’ve helped teams ship faster and smarter.

Over the years, I’ve had the opportunity to mentor junior and mid-level engineers, helping them grow in both technical ability and confidence. I deeply enjoy learning, teaching, and creating environments where engineers can thrive and do their best work.

Whether it's architecting systems, improving UI consistency, or leveling up team culture, I’m passionate about building software and teams that last.

## Work Experience
### Senior Software Engineer @ Ballast Lane Applications, LLC
Jan 2023 – Present | Remote

### Senior Software Engineer @ Apptega
Jan 2023 – Jan 2025 | Remote

### Senior Software Engineer @ PTO Genius
Jan 2021 – Jan 2023
- Develop and maintain our front-end app (React/Typescript).
- Develop and maintain our API (GraphQL/Ruby on Rails).
- Design and lead the implementation of the orders checkout process.
- Define and share best practices and code standards with the rest of the team (6 engineers).
- Define engineering tasks based on the product road map.
- Architect our critical API processes.

### Senior Software Engineer @ PTO Genius
Jan 2021 – Jan 2021
- Lead the migration of a VueJS application into a React/Typescript.
- Help to improve our Ruby on Rails/GraphQL API's architecture.

### Senior Member Of Technical Staff @ VMware
Jan 2021 – Jan 2021
- Contribute to Spotify's Backstage open source project. Backstage is a Software catalog and developers portal built with Kubernetes and React/Typescript. I was leading a theming efforts for internal use.

- Maintain and scale a platform to teach programming online with a virtual environment to develop and run code as your learn. This platform was build with Kubernetes and React/Typescript.

### Senior Software Engineer @ Slang
Jan 2019 – Jan 2021 | Bogotá D.C. Area, Colombia
- Develop and maintain a front-end application (React/Typescript).
- Develop and maintain an API (Ruby on Rails).
- Develop and maintain a NLP micro-service (Python).
- Design and lead the implementation of a components library reflecting our own design system.
- Conduct recruitment interviews for the engineering team.
- Mentor interns and accompany them until they are fully integrated with the project and the team.

### Senior Software Engineer @ Torre Technologies Co.
Jan 2019 – Jan 2019
Torre is a platform that connects candidates with job opportunities using AI heavy algorithms. As a Senior Software Engineer I contributed to our VueJS web application and our Java/Scala API.

### Front-end Engineer @ Mozio
Jan 2016 – Jan 2019
Mozio is a platform that offers ground transportation, it lets you find and book your ground transportation anywhere in the world! Book taxis, shuttles, trains, limos, vans and more.

- Help with the migration of an Angular front-end application to ReactJS/Typescript.
- Develop and maintain a front-end application (ReactJS/Typescript).

### Fullstack developer @ BlancLink
Jan 2016 – Jan 2016
Blanclink is a Canadian Digital Transformation Technology Consulting Company.

- Develop several applications for Web/Hybrid platforms.
- Develop Wordpress sites.

### Project Leader @ 4Geeks
Jan 2015 – Jan 2016 | Venezuela, Caracas
- Management of startups projects .
- Decision making.
- Estimates of time and cost of development.
- Management of development team.
- Technical support for development team.
- Working with SCRUM.

### Technical Leader @ 4Geeks
Jan 2014 – Jan 2015 | Venezuela, Caracas
-Decision making.
- Estimates of time for development.
- Management of development team.
- Software development in different languages ​​and platforms.
- Wordpress, Javascript, JQuery, HTML, CSS, Android SDK,  AngularJs, Cordova, C++ QT.


## Education
### Engineer's Degree in Systems Engineering
Universidad Santa María
Jan 2010 – Jan 2016

### Business Administration and Graphic Design
Universidad Nueva Esparta
Jan 2008 – Jan 2010

### High School in Sciences
U.E Americo Vespucio
Jan 1996 – Jan 2007


## Contact & Social
- LinkedIn: https://linkedin.com/in/danielortizlira

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Source: https://flows.cv/danielortizlira
JSON Resume: https://flows.cv/danielortizlira/resume.json
Last updated: 2026-03-22