I manage Wootric (a Press Ganey Forsta company), a CX platform that reached millions daily with AI-driven LLM-powered reporting tools to drive insights from that big data.

• Owning Product Strategy & Roadmap— aligning user needs with business goals and technical feasibility.

• Growing Wootric's customer base of hundred of companies and millions in ARR.

• Helping customers maximize their CX program and utilize AI insights.

• Redesigned Wootric’s CX data management to surface revenue-driving insights, enabling sales teams to identify expansion opportunities and increasing new ARR by 12%.

• Overhauled the customer support and issue-triage workflow, reducing outstanding priority bugs by 70% and improving overall platform stability.

• Led cross-functional teams—including Customer Support, Technical Writing, Product Design, Wootric Sales, Engineering (through biweekly sprints), and UX Research—to deliver consistent product improvements aligned with business goals.

• Led the design and launch of an AI-powered customer experience platform that enabled enterprise customers to process millions of feedback responses and surface high-value insights in seconds.

• Directed the end-to-end design, UX research, and product strategy for Wootric’s B2B SaaS customer experience platform, ensuring cohesive user experiences across all product surfaces.

• Designed and delivered advanced, data-rich analytics dashboards that enabled customers to visualize and interpret survey insights with clarity and speed.

• Led internal product analytics and UX research initiatives to identify user pain points, validate concepts, and guide roadmap prioritization based on evidence-driven insights.

• Co-founded Yellow.id, a consulting group specializing in engineering, design, and product management for startups.

• Led cross-functional teams to transform innovative ideas into customer experience-driven products.

• Cultivated partnerships with emerging startups and drove them to launch