# Daniel Reibold > UX/UI Designer & Design Systems Location: San Francisco, California, United States Profile: https://flows.cv/danielreibold I am a UI and Design Systems Designer expanding into UX, designing since 2012 for companies like Apple, YouTube, Esurance, and Allstate. My work focuses on creating clear, scalable, and user-centered digital experiences while building design systems that help teams move faster and stay consistent. Inspired by science fiction, I aim to help design a better future, one closer to Star Trek than 1984 or Terminator. ## Work Experience ### Visual Designer @ Synergis Jan 2022 – Jan 2024 | San Francisco Bay Area Contracting at YouTube, I served as a designer on the Core & Systems UX team, contributing to the existing Figma design systems library, creating documentation of new components, and running audits of the current status component usage in the YouTube app. ### Visual Designer, Design Systems (on-site vendor) @ Allstate Jan 2020 – Jan 2020 | San Francisco Bay Area Contracting remotely for Allstate, I served as a designer contributing to the existing and growing a Figma design system library and integrating Esurance design assets into the Allstate design experience. ### Visual Designer, Design Systems (on-site vendor) @ Esurance Jan 2019 – Jan 2020 | San Francisco Bay Area Contracting on-site at Esurance, I served as the designer in charge of creating and maintaining a Figma based design system for the transactional experience of the website, iOS app, and Android app. ### Designer, Retail Design Systems (on-site vendor) @ Apple Jan 2018 – Jan 2018 | Cupertino, Ca Created templates, design patterns, source files, and internal documentation that was utilized by the MarCom Retail Interactive design and engineering teams. ### Interactive Designer, Marcom (on-site vendor) @ Apple Jan 2015 – Jan 2018 | Cupertino, Ca Produced and presented designs for additional hardware fulfillment solutions and an app experience for first-time downloads and app feature updates. Designed the user interface updated for the iPhone preauthorization process, so the flow would visually align with the most recent website update. Produced the buy-flow designs for the worldwide hardware launch. Created concept designs, visual mockups, and prototypes, as well as established a modular design approach for the redesign of Checkout process for Apple.com. The redesign was launched in the US in early 2018. It ended up hitting its metrics for success four times over. ### Visual Design, Apple Online Store (on-site vendor) @ Apple Jan 2013 – Jan 2015 | Cupertino, CA Worked on the original design for the Apple Store App for iPad, produced buy-flow designs for several Apple products featured under the iPad and iPod product families. Produced designs for the complete redesign of the Apple Store App for iPhone, going from a skeuomorphic style to a flat style of design. Created the design and engineering documentation of how content was adjusted and scaled between the Apple Store App for iPhone and the Apple Store App for iPad. Produced and presented designs for additional hardware fulfillment solutions and an app experience for first-time downloads and app feature updates. Designed the user interface updated for the iPhone preauthorization process, so the flow would visually align with the most recent website update. ### Senior Interactive Designer @ Critical Mass Jan 2017 – Jan 2018 | Sunnyvalle, Ca Contracting on-site at Apple Marcom Retail Interactive, continued working on the redesign of the Checkout process for Apple.com. The redesign was launched in the US in early 2018. It ended up hitting its metrics for success four times over. Contracting on-site at Apple Marcom Retail Design Systems, created templates, design patterns, source files, and internal documentation that were utilized by the MarCom Retail Interactive design and engineering teams. ### Senior Interactive Art Director @ Epsilon Jan 2016 – Jan 2017 | San Francisco Bay Area Contracting on-site at Apple Marcom Retail Interactive, produced the buy-flow designs for the worldwide hardware launch. Created concept designs, visual mockups, and prototypes, as well as established a modular design approach for the redesign of Checkout process for Apple.com. ### Graphic Designer @ Epsilon Jan 2014 – Jan 2016 Contracting on-site at Apple Online Store and Apple Marcom Interactive, produced and presented designs for additional hardware fulfillment solutions and an app experience for first-time downloads and app feature updates. Designed the user interface updated for the iPhone preauthorization process, so the flow would visually align with the most recent website update. ### Digital Production Designer @ Epsilon Jan 2014 – Jan 2014 Contracting on-site at Apple Online Store, produced designs for the complete redesign of the Apple Store App for iPhone, going from a skeuomorphic style to a flat style of design. Created the design and engineering documentation of how content was adjusted and scaled between the Apple Store App for iPhone and the Apple Store App for iPad. ### Production Artist (on-site vendor) @ SolutionSet Jan 2013 – Jan 2014 | San Francisco Bay Area Worked on various projects for Apple and Google. Working on the original design for the Apple Store App for iPad, produced buy-flow designs for several Apple products featured under the iPad and iPod product families. ### Production Artist @ Aquent Jan 2013 – Jan 2014 Contracting on-site for SolutionSet/Epsilon, working on various projects for Apple and Google. Working on the original design for the Apple Store App for iPad, produced buy-flow designs for several Apple products featured under the iPad and iPod product families. ### Visual Design, Apple Online Store (on-site vendor) @ Apple Jan 2013 – Jan 2013 | Cupertino, CA Working on the original design for the Apple Store App for iPad, produced buy-flow designs for several Apple products featured under the iPad and iPod product families. ### Graphic Designer @ GoPago Jan 2012 – Jan 2012 | San Francisco Bay Area Collaborating on and creating promotional collateral, co-branded marketing material, and artwork for national campaigns used in print, web, and mobile. Optimizing artwork file size for web and mobile use. Managing a personal workflow involving weekly, daily, and hourly deadlines. Communicating effectively with the sales and marketing teams on the needs of the company, clients, and the general public. ### Graphic Design Intern @ Sacramento Press Jan 2012 – Jan 2012 | Sacramento, California Area Assisting in a variety of projects by creating artwork for advertisements and marketing campaigns while optimizing file size for web publication. ### Senior Sales Associate/Key Holder @ Icon Apparel Group Jan 2010 – Jan 2012 | Sacramento, California Area Sales, customer service, store operations, new merchandise receiving, stock management, data entry, merchandising, and visuals for the store. ### Sales Support @ Metropark Jan 2007 – Jan 2010 | Santa Clara, CA Merchandising and visuals, customer service, cashier, and stock management. ### Graphic Designer - Director of Design and Layout @ Helium Magazine Jan 2009 – Jan 2010 | san jose, ca ### Sales Associate @ Gap Inc./Gap Jan 2005 – Jan 2007 | Roseville, Ca Merchandising and visuals, customer service, cashier, and stock management assisting. ### Junior Graphic Designer @ Charmed Expressions Jan 2003 – Jan 2004 | Rocklin, Ca Hand-click vector drawings for laser engraved Italian charm bracelets. ## Education ### Bachelor of Arts (B.A.) w/ Photography Minor in Graphic Design San José State University ### Associate of Arts (A.A.) in Illustration Sierra College ### Associate of Arts (A.A.) in Liberal Arts and Sciences, General Studies and Humanities Sierra College ## Contact & Social - LinkedIn: https://linkedin.com/in/danielreibold - Portfolio: https://www.danielreibold.com --- Source: https://flows.cv/danielreibold JSON Resume: https://flows.cv/danielreibold/resume.json Last updated: 2026-04-17