Lead strategy and development for the learning experience of 50M+ users on the edX platform, optimizing engagement, monetization, and AI-driven learning tools.

• Increased revenue by $5M+ by spearheading the development of an AI-driven translation feature, enabling seamless multilingual course accessibility.

• Boosted paid conversions by $2M+ by implementing a data-driven strategy that optimized the free-to-paid user journey.

• Elevated learner engagement by 20% and improved second-purchase rates by 8% by launching an optimized, insights-driven learning experience.

• Saved 900+ annual support hours by identifying and eliminating high-friction platform issues, leveraging underutilized data insights.

• Increased ARPU by 12% by leading the redesign of the learner homepage, enhancing content discoverability and personalization.

Led a 7-person cross-functional team (engineering, design, marketing, and data analytics) to develop and optimize product features that drove 40% growth in monthly active users (MAU).

• Increased MAU by 25% by spearheading the redesign of the learning platform homepage, enhancing user engagement and retention.

• Improved lead conversion by 15% by developing a personalized microsite, leveraging user segmentation to deliver targeted marketing content.

• Drove an 80% course completion rate and an average NPS of 52 by launching new platform features focused on seamless, engaging learning experiences.

• Generated $1.5M in new revenue by streamlining marketing communications and optimizing purchase flows.

Managed a team of 4 people to create a certificate program in project management that achieved an NPS score of 55 and completion rate of 80%, making it the highest performing in my company’s curriculum library

Designed and authored the Web Development with JavaScript Nano-Degree curriculum for Udacity, enabling thousands of students to learn industry-standard coding practices.