# Daniel Silber-Baker > Senior Product Manager at edX | Driving User Engagement and Growth Location: Oakland, California, United States Profile: https://flows.cv/danielsilberbaker Hard-working, self-motivated, empathetic product manager with a unique background in product, education, web development, and healthcare. 7+ years experience supporting a range of products — internal tools, sites, and platforms — determining product strategy and executing with cross-functional partners. A proven history of managing complex projects with diverse stakeholders, and a fierce passion for creating products that leverage technology to improve people’s lives. Skills include: JavaScript I CSS I HTML I Python | Jira I Asana I Tableau I Google Analytics & Optimize I Amplitude Active Campaign I Figma I WordPress I A/B Testing I User Testing ## Work Experience ### Senior Product Manager @ edX Jan 2024 – Present Lead strategy and development for the learning experience of 50M+ users on the edX platform, optimizing engagement, monetization, and AI-driven learning tools. - Increased revenue by $5M+ by spearheading the development of an AI-driven translation feature, enabling seamless multilingual course accessibility. - Boosted paid conversions by $2M+ by implementing a data-driven strategy that optimized the free-to-paid user journey. - Elevated learner engagement by 20% and improved second-purchase rates by 8% by launching an optimized, insights-driven learning experience. - Saved 900+ annual support hours by identifying and eliminating high-friction platform issues, leveraging underutilized data insights. - Increased ARPU by 12% by leading the redesign of the learner homepage, enhancing content discoverability and personalization. ### Product Manager @ edX Jan 2023 – Jan 2023 ### Product Manager @ Pathstream Jan 2021 – Jan 2022 Led a 7-person cross-functional team (engineering, design, marketing, and data analytics) to develop and optimize product features that drove 40% growth in monthly active users (MAU). - Increased MAU by 25% by spearheading the redesign of the learning platform homepage, enhancing user engagement and retention. - Improved lead conversion by 15% by developing a personalized microsite, leveraging user segmentation to deliver targeted marketing content. - Drove an 80% course completion rate and an average NPS of 52 by launching new platform features focused on seamless, engaging learning experiences. - Generated $1.5M in new revenue by streamlining marketing communications and optimizing purchase flows. ### Manager of Learning Experience Design @ Pathstream Jan 2019 – Jan 2020 Managed a team of 4 people to create a certificate program in project management that achieved an NPS score of 55 and completion rate of 80%, making it the highest performing in my company’s curriculum library ### JavaScript Course Designer @ Udacity Jan 2019 – Jan 2020 Designed and authored the Web Development with JavaScript Nano-Degree curriculum for Udacity, enabling thousands of students to learn industry-standard coding practices. ### Designer & Developer @ Freelance Jan 2018 – Jan 2020 | Greater Los Angeles Area Provide interactive design and development services to corporations and foundations. Sample projects include: - Atom Tickets: Built company’s first scalable movie news mobile first website using WordPress CMS. - Anthony and Jeanne Pritzker Foster Care Counts: Designed Digital Life Skills course for foster care youth, taught through UCLA. Developed content and built digital presentation platform using Canvas LMS and G Suite. ### Curriculum Developer @ Codecademy Jan 2017 – Jan 2018 Designed and developed digital coding curriculum for an interactive learning environment. - Worked in collaborative sprints with designers and engineers, using industry tools including GitHub, CircleCI, and Jira, to develop featured educational products for the company’s 45M users. - Designed, developed, tested, and iterated the content and functionality of featured products on domains including TDD with JavaScript, and Data Visualization with Python. ### Lead Javascript Curriculum Designer @ Vidcode Jan 2016 – Jan 2017 Designed and developed interactive, standards-aligned computer science curricula for grades 4-12, empowering thousands of students to learn programming through creative coding. - Created and launched JavaScript-based programming pathways, integrating real-world applications to enhance student engagement and retention. - Developed interactive coding lessons that aligned with national and state educational standards, expanding Vidcode’s adoption in schools and after-school programs. ### Adjunct Professor & Artist In Residence @ UC Santa Barbara Jan 2014 – Jan 2015 Awarded teaching and writing poetry residency by the English department, Residency based upon prominent written and performance poetry experience that demonstrated the unique ability to use poetry as a transformative force for social good. - Conceptualized class content, created lesson plans, taught class, advised students (graduate and undergraduate), and graded assignments for “The Poetics Of Struggle” class, an interactive exploration of how language is used as an intervention in reality. - Joined leading academics from across the country in a group devoted to producing cutting-edge work on language and race in America. Original poetry included in the forthcoming book: “ Why the Way We Talk About Racial Justice Matters”, winter 2019. ### Program Director @ NYU Lutheran Jan 2007 – Jan 2014 Hired to run an after-school arts-based public health program and quickly promoted to take on additional programs. Earned three promotions during tenure to Director of Adolescent Health Education, directing in-school and after-school health programs across six Brooklyn sites. Managed staff of up to 18. - Designed, staffed, and led the development and execution of all organizational programming for over 2K youth per year. Grew programming and services offerings as well as community participation by 3x over 7 years. - Conceptualized and led the development of the hospital’s first digital media outreach program. Worked with hospital staff, community stakeholders, and technical specialists to envision, and execute the launch of a new website, social media campaign, and an in-person youth program focused on digital media outreach. - Led the creation of a teen health clinic that provides sexual health counseling and services to 300+ young people a year in Park Slope, Brooklyn. ## Education ### Master’s Degree in Interactive Design and Development New York University ### Bachelor’s Degree in American/United States Studies/Civilization University of California, Santa Cruz ## Contact & Social - LinkedIn: https://linkedin.com/in/daniel-silber-baker - Website: http://danielsilber-baker.com/portfolio/#/ --- Source: https://flows.cv/danielsilberbaker JSON Resume: https://flows.cv/danielsilberbaker/resume.json Last updated: 2026-04-05