# Daniel Swartz > UX & Product Design Location: Redwood City, California, United States Profile: https://flows.cv/danielswartz I’m a UX and product designer based in the San Francisco Bay Area with over 15 years of experience shaping complex systems into intuitive, data-driven products. My work spans cloud data, fintech, search, content management, and ad tech—mostly in fast-moving startup environments where design decisions have an immediate business impact. Originally a front-end developer, I bring a hands-on understanding of how design and engineering intersect. I lead projects end-to-end—from discovery and ideation through launch and iteration—partnering closely with product, engineering, analytics, marketing teams and customers to ensure every solution aligns with real user needs and company goals. Whether it’s optimizing database performance dashboards, designing internal CMS tools that scale content creation, designing data visualization tools or simplifying fintech workflows, I focus on clarity, usability, and measurable outcomes. ## Work Experience ### Senior Product Designer @ RoadRunner Jan 2026 – Present | North America ### Founding Designer @ Bluesky Jan 2023 – Jan 2024 | Menlo Park, California, United States Industry: Cloud Data • Responsibilities: Led design, ongoing enhancement of Bluesky’s flagship product, delivering detailed insights into Snowflake data management, costs. Focused on data warehouses, queries, storage, performance charts to highlight critical data, enabling users to make informed decisions and reduce excessive spending. • Results: Improved workflows achieved reduction in Snowflake-related costs for users within the first three months of implementation. Depending on account size, savings could top $100,000 and more. ### Principal Product Designer @ OtterTune Jan 2022 – Jan 2023 Industry: Cloud Data • Responsibilities: Redesigned OtterTune’s flagship product and onboarding, improving user experience, interface, optimizing database performance to reduce AWS costs. Key areas included fleet, database dashboards, performance recommendations (knobs, indexes, queries, tables), tuning options, performance charts. • Results: Redesign of user onboarding, registration improved completion/success rate from 10% to 35%, increasing number of (paying) customers. ### Principal Product Designer @ Triple Point Liquidity Jan 2021 – Jan 2022 | Remote Industry: Fintech • Responsibilities: Redesigned primary product to simplify investor onboarding for various categories (individuals, trusts, corporations, non-profits). • Design process ensured compliance of FINRA strict rules, regulations and seamless experience for all user roles (General Partner, Limited Partner, Fund Administrator). • In addition to UX design, responsible for visual branding, designing logo, overall UI. • Results: New onboarding flows reduced investor onboarding time from up to 90 days to less than 1 week for private equity, hedge fund firms. Refined dashboards, ne ### Founding Product Designer @ Appearix Jan 2020 – Jan 2021 | Redwood City, California, United States - Responsibilities: Led end-to-end design of native mobile app helping friends share & join future events. Owned user flows, prototyping, visual design, while collaborating closely with engineers and the CEO shaping core features - profile, calendar, discovery, event lists. - Results: Built a clickable mobile prototype used for investor pitches and early user testing. Validated core interest in a “Twitter for future plans” concept. Highlighted design opportunities around event density, calendar visualization, and balancing social vs. event discovery. ### Director of Product & Design @ Topix Jan 2015 – Jan 2020 | Palo Alto, California Industry: Social Media • Responsibilities: End-to-end redesign of content management system (CMS) and accompanying suite of tools (e.g. ad creation, campaign management, image search) as well as consumer facing content for mobile, desktop. • Results: Ongoing A/B testing of ad placement across mobile, desktop consumer content boosted company revenue, some items of content generating over $1 million in revenue. • Redesign reduced content creation time from one week to one day, allowing for growth of large content library to test for increased monetization, user satisfaction, interaction. • Increased live content led to monthly traffic of 1.5 billion page views and 25 million unique users at its peak. • Acquired by Publishers Clearing House in 2019. ### Director of Product Management and Design @ Blekko (Acquired by IBM March 2015) Jan 2009 – Jan 2015 | Redwood City, CA Industry: Search • Responsibilities: Directed design, ideation of search engine providing spam-free results across desktop, mobile web, smartphone, tablet apps. Aimed to create seamless user experience to explore, categorize diverse topics with a single search query. Over 1 million searches daily. • Results: Launched SEO paid product, resulting in company's first non-advertising revenue. Spoke at conferences promoting SEO paid product, generating enthusiasm for new customers. • Acquired by IBM in 2015. ## Education ### Bachelor of Arts in History UC Santa Barbara ### Bachelor of Music UC Santa Barbara ### Bachelor of Arts - BA in History UC Santa Barbara ### Bachelor's degree UC Santa Barbara ### Bachelor's degree UC Santa Barbara ## Contact & Social - LinkedIn: https://linkedin.com/in/swartzdaniel - Portfolio: https://www.curiousbits.org/portfolio - Portfolio: https://www.curiousbits.org --- Source: https://flows.cv/danielswartz JSON Resume: https://flows.cv/danielswartz/resume.json Last updated: 2026-03-25