Victorinox, the iconic Swiss brand and creator of the Original Swiss Army Knife, offers a range of products that include knives, cutlery, travel gear, apparel, and fragrance.
As VP of the travel gear and accessories division, I led global creative direction, brand alignment, and organizational strategy across Asia, Europe, the Middle East, and the Americas. Helping define brand identity, heritage, vision, and long-term strategy, ensuring cohesive execution across all markets.
Specializing in motivating stakeholders to embrace change through data-driven insights, driving risk management, and operational efficiencies. Focused on speed to market, I aligned product placement, strategic planning, and execution to drive results. As a global market trend expert, I contributed to regional product committees, serving as an ambassador for the Design and Brand Alignment team.