# Daniel Tarala > End-to-End Physical Product Development | Industrial Design Director | Brand Strategy & Innovation | Licensing, Collaborations & PMP Process Location: San Francisco Bay Area, United States Profile: https://flows.cv/danieltarala Strategic product leader with 15+ years of experience delivering innovative products, streamlining processes, and building high-performing teams. Skilled at uniting people around shared goals and guiding organizations to create strategies that drive growth and profitability. With a foundation in design and broad experience across outdoor, travel, and consumer electronics, I bring expertise in development, from sketch to shelf. My background includes global resource management, direct supply chain oversight in Asia, Europe, and the U.S., as well as hands-on experience in prototyping, sourcing, and manufacturing. I’ve led teams through rebranding, ownership changes, and leadership transitions—helping them stay nimble, engaged, and focused while executing go-to-market strategies. I thrive in product-driven organizations with strong cultures, where responsible development and sound business practices are closely aligned. Based in Northern California, I’m an avid cyclist and outdoor enthusiast who takes pride in creating products that inspire adventure and exploration. One of the best parts of working globally has been the people I’ve met along the way, and I’m always open to connecting. ## Work Experience ### Product Development Specialist @ Danieltarala.com Jan 2022 – Present | San Francisco Bay Area ### Line Lead @ Peak Design Jan 2024 – Jan 2026 | San Francisco, California, United States Peak Design is a consumer-focused brand renowned for creating thoughtfully designed, high-quality travel, camera, and everyday carry products. The company emphasizes innovation, functionality, and sustainability, delivering solutions that simplify how people organize, carry, and protect their gear. Design- and engineering-led product development leader driving end-to-end creation of innovative consumer goods. Curated and managed a portfolio of products while leading a high-performing team into a new category for the brand. Successfully launched Peak Design’s first piece of rolling luggage, opening opportunities to expand further into travel goods. ### VP of Studio @ DROP Jan 2018 – Jan 2021 | San Francisco Bay Area DROP is a digital retailer and design studio built on partnerships with multi-category experts, connecting global suppliers who are leaders in consumer electronics, apparel, leather goods, EDC, watches, and outdoor and material innovation. As VP of Studio, I created an environment that embraced adaptability—linking strategy to design, product development, creative marketing, and manufacturing execution. As a fellow enthusiast, my insights have inspired the development of products and technologies that consistently exceed customer expectations. ### Global Product Strategy Development @ YEEZY Jan 2017 – Jan 2018 | San Francisco Bay Area Yeezy Studio Oakland was established as an accessories development hub in a high-energy, creative environment—serving as a test kitchen for R&D, with a focus on product development, sourcing, and program management. Prototyping fueled exploration and storytelling, turning concepts into tangible experiences that revealed possibilities, inspired ideas, and guided product direction. ### VP of Product and Strategy @ Victorinox AG Jan 2014 – Jan 2016 | Saint Louis Victorinox, the iconic Swiss brand and creator of the Original Swiss Army Knife, offers a range of products that include knives, cutlery, travel gear, apparel, and fragrance. As VP of the travel gear and accessories division, I led global creative direction, brand alignment, and organizational strategy across Asia, Europe, the Middle East, and the Americas. Helping define brand identity, heritage, vision, and long-term strategy, ensuring cohesive execution across all markets. Specializing in motivating stakeholders to embrace change through data-driven insights, driving risk management, and operational efficiencies. Focused on speed to market, I aligned product placement, strategic planning, and execution to drive results. As a global market trend expert, I contributed to regional product committees, serving as an ambassador for the Design and Brand Alignment team. ### VP of Product and Strategy @ TRG Group Jan 2010 – Jan 2014 | Saint Louis TRG Group is a license-based business specializing in travel gear and accessories, collaborating with established brands through long-term license agreements and as an OEM provider. The company has a strong history of innovation and leadership in the travel industry. Drove collaboration and creativity across the organization, establishing market leadership in product design and innovation. Built and retained top talent, forged strategic partnerships, and fostered critical thinking to shape culture and outcomes—enhanced cross-department communication to support fiscally responsible decision-making and cost management. Through trend research, market visits, and data analysis, I defined clear objectives for new projects and guided the company’s strategic direction, keeping products ahead in a competitive global market. ### Design Director @ TRG Group Jan 2007 – Jan 2010 | Saint Louis Oversaw global product direction, team development, budgets, and margin targets, collaborating with cross-functional departments to meet consumer needs while maintaining profitability. Managed diverse categories, inspiring design, color, materials, and features. Established clear processes and execution strategies that strengthened cross-departmental collaboration. ### Senior Designer / Designer @ TRG Group Jan 2003 – Jan 2007 | Saint Louis Focused on partnering with diverse brands to design innovative products and full product lines that drive strategic goals and growth. ### Designer @ HEXHEAD design Jan 2001 – Jan 2002 Multi-category product design, including outdoor, pet, electronic accessories, action sports, and golf equipment. Focused on trends, color, materials, trims, and branding, with a primary emphasis on soft goods. ## Education ### Bachelor of Arts (BA) in Industrial and Product Design Art Institute of Colorado ## Contact & Social - LinkedIn: https://linkedin.com/in/danieltarala - Website: https://danieltarala.com --- Source: https://flows.cv/danieltarala JSON Resume: https://flows.cv/danieltarala/resume.json Last updated: 2026-04-05