• Launched our first end-to-end ED subscription that bundles telehealth, prescription management, discreet home delivery - all in one flow.

• Improved ED Subscription funnel CTR%, driving engagement and sign ups that resulted in all time-high CTR of 26.1% (compared to 15.6%).

• Introduced member-facing features such as change shipping frequency, follow up visit/keep my current medication, order history, cancellation survey, and delay next order.

• Design lead for the consumer shopping funnel, shipping end-to-end features for search experience and product landing pages.

• Launched Product Search and Filtering 2.0, significantly increasing search speed and product findability for brands including Tom Ford Beauty, MAC, and La Mer.

• Delivered the enterprise Interaction library, encompassing UX writing, motion guidelines, design specs, and high-fidelity prototypes.

• Shipped features such as advanced search, cart/promo optimization, livestream shopping events, and global navigation.

• Delivered shopping funnel optimizations that improved conversions +25%, and up to +40% decrease in bounce rate across diverse market segments.

• Redesign of Costa Brazil, Menolabs and supported like Biossance, JVN Hair, Pippette Baby, Rose Inc, 4U by Tia and PureCane.

• Founding designer for Stripes Beauty that launched in 2022.

• Lead designer for the live retirement caculator on Quicken.com, overseeing the UX/UI lifecycle from 0-1.

• Performed various site audits for Quicken.com including competitive and market segment research.

• Optimization of the brand digital experience in partnership with key stakeholders.

• I various various digital and at home campaigns for Amazon Jobs, working closely with Researchers and Producer leaders to synthesize qual/quant data (UserTesting) and optimized designs for content, branding, and overall UI/UX.

• Rebranded the Amazon Jobs portal, to promote work positivity and awareness at Amazon, contributing in the increase hiring by 75% (YoY) with 1.6 million new hires in 2021-2022.