# Daniel Tieu > Lead Product Designer | Interaction | Visual Arts Location: San Francisco Bay Area, United States Profile: https://flows.cv/danieltieu I am a product designer with a expertise in mobile and web-based interactions. I have over 12+ years of experience delivering enterprise solutions for organizations including Amazon, Sephora, Estee Lauder, GoodRX, and Live Nation Entertainment. ## Work Experience ### Senior Product Designer @ GoodRx Jan 2025 – Jan 2026 • Launched our first end-to-end ED subscription that bundles telehealth, prescription management, discreet home delivery - all in one flow. • Improved ED Subscription funnel CTR%, driving engagement and sign ups that resulted in all time-high CTR of 26.1% (compared to 15.6%). • Introduced member-facing features such as change shipping frequency, follow up visit/keep my current medication, order history, cancellation survey, and delay next order. ### Senior Product Designer (Creative Solutions) @ The Estée Lauder Companies Inc. Jan 2023 – Jan 2025 • Design lead for the consumer shopping funnel, shipping end-to-end features for search experience and product landing pages. • Launched Product Search and Filtering 2.0, significantly increasing search speed and product findability for brands including Tom Ford Beauty, MAC, and La Mer. • Delivered the enterprise Interaction library, encompassing UX writing, motion guidelines, design specs, and high-fidelity prototypes. ### Senior Product Designer @ Amyris Jan 2021 – Jan 2023 • Shipped features such as advanced search, cart/promo optimization, livestream shopping events, and global navigation. • Delivered shopping funnel optimizations that improved conversions +25%, and up to +40% decrease in bounce rate across diverse market segments. • Redesign of Costa Brazil, Menolabs and supported like Biossance, JVN Hair, Pippette Baby, Rose Inc, 4U by Tia and PureCane. • Founding designer for Stripes Beauty that launched in 2022. ### Senior UI/UX Designer (Aquent) @ Quicken Jan 2021 – Jan 2021 • Lead designer for the live retirement caculator on Quicken.com, overseeing the UX/UI lifecycle from 0-1. • Performed various site audits for Quicken.com including competitive and market segment research. • Optimization of the brand digital experience in partnership with key stakeholders. ### Visual/UX Designer (TekSystems) @ Amazon Jan 2021 – Jan 2021 • I various various digital and at home campaigns for Amazon Jobs, working closely with Researchers and Producer leaders to synthesize qual/quant data (UserTesting) and optimized designs for content, branding, and overall UI/UX. • Rebranded the Amazon Jobs portal, to promote work positivity and awareness at Amazon, contributing in the increase hiring by 75% (YoY) with 1.6 million new hires in 2021-2022. ### Interaction Design Lead @ SEPHORA Jan 2017 – Jan 2021 • Led a team of 2-3 designers responsible for crafting e-learning modules at Sephora Education (North America). • Established a design system that leveraged Sephora design patterns, colors, typography, and pixel-perfect specs for our component and micro-interaction library. • Drove x-collaboration and processes through workshops and design sprints, gathering requirements and approvals through the product lifecycle. • We successfully completed audit and migration of the Learning Management System for a mobile first client experience. Our team resolved quality assurance and ADA compliance issues through user testing and optimization for ios and android user devices. ### Senior Web Designer @ Gap Jan 2016 – Jan 2017 | San Francisco, California • Design lead for paid and social channels including Facebook, Instagram, Twitter, RetailMeNot, Google Ads, and marketing funnels through MLB, NFL, and WhoWhatWear, contributing to sales growth of 8% for the Old Navy brand in 2017. • I worked collaboratively with art directors, project managers, and copy writers to plan and execute omni-channel campaigns for Old Navy brands including Old Navy Super Cash, Gap Family Credit Card. and Old Navy Active Wear. ### Visual/UX Designer (Aquent) @ SEPHORA Jan 2015 – Jan 2016 | San Francisco, California • Designer for various customer touch points. Conceptualize, storyboarding, and crafting high-fidelity omni-channel experiences including web, ios/android and OOH. Our omni team was responsible for the rebrand and launch of Sephora Collection, Sephora Holiday, and Gifting . ### Web Designer @ Live Nation Entertainment Jan 2014 – Jan 2015 | San Francisco Bay Area • Designed for the Ticketmaster/Live Nation artist experience, ideating end-to-end solutions of digital stores for artists such as Madonna, Maroon5, Jay-Z, Nickleback, etc. • My responsibility includes maintaining the design studio, organizing design and photo libraries, and working closely with cross-functional teams through the product lifecycle. ### Lead Designer @ CALIFORNIA PET PHARMACY Jan 2013 – Jan 2014 | Hayward, CA • Managed end-to-end designs from research, wireframing, prototypes, and frontend coding. • SEO optimization across CalPetRx and sister-brands. ### Web Admin and Producer @ INTERNATIONAL AID FOR KOREAN ANIMALS Jan 2010 – Jan 2012 | Oakland, CA I wore various hats as a designer, manager and content editor for the non-profit animal rescue organization. ## Education ### Bachelor of Arts - BA in Technology University of California, Davis ### Animation in Interactive Technology, Video Graphics and Special Effects Laney College ### Product Design General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/danieltieu - Portfolio: http://danielvisual.com --- Source: https://flows.cv/danieltieu JSON Resume: https://flows.cv/danieltieu/resume.json Last updated: 2026-04-13