# Daniel Todorov > Building great products | Ex-Google | Founder Location: San Francisco, California, United States Profile: https://flows.cv/danieltodorov Born in a small Bulgarian town, grew up in Canada, finished high school in Ohio, now living in San Francisco. I enjoy change and new challenges. ## Work Experience ### Principal Product Designer @ Upstart Jan 2025 – Present | San Francisco Bay Area ### Co-Founder @ Honest Care Jan 2023 – Present | San Francisco Bay Area ### Product Designer @ Google Jan 2020 – Jan 2023 | Sunnyvale, California, United States ### Consultant @ Rakuten Jan 2019 – Jan 2019 | San Francisco Bay Area Contracted as a Product Design Lead for Collective (A Rakuten Company) focused on influencer monetization tools. This included validating and identifying problems, conducting user research, data analysis, prototyping, delivering and guiding final releases. Highlight: Helped shape the future of the ShopStyle Collective analytics product. ### Head Of Design @ AutoFi Jan 2016 – Jan 2019 | San Francisco Bay Area Lead Design across the company as we grew from 10 to 50+ employees. Responsible for design of cross platform auto purchase experience for customers, dealerships, and lenders. Highlight: Worked with Chase, Ford, Toyota, and many other global brands to deliver a compelling vehicle purchase experience. ### Design Lead @ Glooko Jan 2013 – Jan 2016 | Palo Alto, California Responsible for design company wide from iOS, android, and desktop applications to branding, and marketing. Grew with the company from 10 to 40+ people. Highlight: Receiving patent co-authorship for innovation in capturing and analyzing hypoglycemic events. ### UX/UI Designer @ Pivotal Labs Jan 2013 – Jan 2013 | Toronto, Canada Area Supported client design teams as a UX/UI designer. Highlight: Contracted out to small Palo Alto startup Glooko which would spur my full-time move to California. ### Graphic Designer @ Freelance Jan 2011 – Jan 2012 | Toronto, Canada Area Providing User Experience, UI design, branding, and web design services. Working with clients ranging from startups to large organizations. Highlights: Work featured in USA Today, Finalist in the $200,000 GE FOCUS FORWARD Filmmaker Competition vimeo.com/51884523 ### Graphic Design Intern @ Manifest Communications Jan 2010 – Jan 2010 | Toronto, Canada Area Worked on a variety of commercial campaigns, web redesigns, and branding projects for studio clients. ## Education ### Graphic Design Seneca Polytechnic ## Contact & Social - LinkedIn: https://linkedin.com/in/dantod - Portfolio: http://danieltodorov.com - Dribbble: https://dribbble.com/DTodorov --- Source: https://flows.cv/danieltodorov JSON Resume: https://flows.cv/danieltodorov/resume.json Last updated: 2026-03-25