# Daniel Valencia Backhoff

> Staff Software Engineer at SoFi

Location: San Francisco, California, United States
Profile: https://flows.cv/danielvalenciabackhoff

Daniel has over 12 years of experience developing software. He is a passionate software generalist, specialized in Java web application development and proficient in other platforms including Ruby on Rails and iOS. Proficient with the entire software development lifecycle, including UI, back end development, infrastructure engineering, QA and performance/load testing. Daniel develops code using best practices, applying Continuous Integration, TDD and code analysis; always treating Software Development as a craft.

Prior to joining Flux Data, Daniel was VP of Engineering at Tacit Knowledge Latin America where he led a team of over 40 Software Developers. Previous to Tacit Daniel was a software engineer at Softtek writing Adobe Flex applications, and before that he maintained AS400 commands at IBM.

Daniel has also been involved in the open source movement where he wrote and maintained the JCR-Mock library (https://github.com/tacitknowledge/jcr-mock).

## Work Experience
### Staff Software Engineer @ SoFi
Jan 2021 – Present | San Francisco Bay Area

### Director Of Engineering (Co-founder) @ HELIX RE, Inc.
Jan 2018 – Jan 2021 | San Francisco Bay Area

### Senior Full Stack Engineer (Co-founder) @ HELIX RE, Inc.
Jan 2018 – Jan 2018 | San Francisco Bay Area

### Senior Full Stack Engineer @ Flux Data Inc
Jan 2017 – Jan 2018 | San Francisco, California

### Vice President of Engineering @ Tacit Knowledge
Jan 2015 – Jan 2017 | Guadalajara Area, Mexico

### Senior Software Engineer @ Tacit Knowledge
Jan 2013 – Jan 2015 | San Francisco Bay Area
As a senior software engineer at Tacit I’m responsible for architecting elegant and scalable solutions for our customers using industry best practices. I provide mentorship and guidance to onshore and offshore developers. I work closely with clients and product owners to define and estimate user stories.

- Target, iPad App Redesign
Tech lead for one of 2 scrum teams responsible for the implementation of the redesign of Target's flagship iPad app.
Built new features including: new popover based categories navigation, services menu, category landing pages, and weekly ad grid.
Performed code review of codebase and fixed critical issues.
Implemented the base framework for UI testing using Appium with Ruby and RSpec.
Worked closely with Target’s devops engineers to implement an iOS continuous delivery pipeline.

- Audi (via AKQA), Progressive Retail
Tech lead and key contributor to the success of the pilot program as well as the national rollout for the Audi Sales Assist iOS application.
Finished project on date and under budget, with praise from both the client and the end users.
Led architecture design and development of an Adobe AEM (CQ5) backed mobile app for Audi USA Dealers with functionality such as side-by-side comparison of cars and model and feature catalog.

### Software Engineer @ Tacit Knowledge
Jan 2011 – Jan 2013 | San Francisco Bay Area
- Nike, Library Project
Developed and executed performance testing strategy for Nike’s Custom DAM solution.
Analysis, design, and execution of performance testing scripts using JMeter.
Used Vagrant and Chef to setup development environments.

- Navigenics, Flexible Billing Project
Led architecture design for flexible billing enhancements to Navigenics existing ecommerce platform.
Provided guidance and mentoring to team that spanned across several of our offices in Mexico, Moldova and the US.

### Software Engineer @ Tacit Knowledge
Jan 2008 – Jan 2011
- HEB, Click and Brick
Implementation of ecommerce backend services for HEB’s website including communication with POS systems via JMS Message Bus and content personalization (via ATG Content Targeters).

- Converse, Fast Follows
Tech lead for offshore development team for new content features for converse.com.
Implemented new content cartridges using Endeca's PageBuilder tool.

- Converse, Site Refresh
Designed and implemented APIs for faceted navigation and search using Endeca search engine on top of existing .NET platform.

- Williams-Sonoma Inc., WCM
Designed and implemented back-end solution for WSI’s brands, using Day’s CQ5 Content Management System.
Wrote workflow components and JCR Listeners in CQ5.
Development of advanced CQ5 components like bulk editor for operating on multiple skus.

- Kodak Gallery, Slideshow
Developed Kodak Gallery’s Slideshow using Adobe Flex as a frontend platform and J2EE for the backend services.
Created backend services using Webwork framework.

### Software Engineer @ Softtek
Jan 2007 – Jan 2008
- General Electric Corporate
Developed Site Builder 2 internal CMS web application.
Built fronted built using Adobe Flex 3.
Wrote backend XML web services using Java.

### Software Engineer @ IBM
Jan 2006 – Jan 2007
Maintenance owner for AS400 commands: RTVDSKINF, PRTDSKINF, RTVDIRINF, PRTDIRINF.
Fixed bugs and implemented new features, using a combination of the following languages: C++, CL, SQL, PLMI.

### Intern @ Sistemas Digitales
Jan 2005 – Jan 2005
Built XML services for Cisco IP Telephones.


## Education
### Bachelor in Electronic Engineering
ITESO Universidad Jesuita de Guadalajara


## Contact & Social
- LinkedIn: https://linkedin.com/in/danvalencia
- Portfolio: https://www.danvalencia.dev/

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Source: https://flows.cv/danielvalenciabackhoff
JSON Resume: https://flows.cv/danielvalenciabackhoff/resume.json
Last updated: 2026-04-12