Led a phased app and navigation overhaul driving a +375% engagement uplift; directed checkout CRO and built reusable data queries for continuous impact monitoring.

Redesigned self-service renewal flows, significantly reducing support contacts per policy while increasing renewal rates.

Upskilled engineers on WCAG accessibility and introduced Gherkin-based acceptance criteria, streamlining cross-functional delivery and requirements-gathering.

Coached the brand team on stakeholder buy-in strategies to successfully scale internal design initiatives.

Drove a 95% reduction in support contacts for mileage top-ups and launched the platform's most popular pricing variant via rapid 3-day design sprint validation.

Designed and scaled ‘Connect’ onboarding journeys for 8+ car manufacturers, navigating complex consent requirements and multi-state user flows.

Implemented Jira Product Discovery to improve Product team visibility and efficiency of roadmapping and idea backlogging.

Architected a context-based component structure to increase delivery speed of a 180+ React component Storybook library.

Developed a custom SVG-to-TypeScript script to programmatically manage 219 icon instances (with size variants), ensuring type safety and seamless implementation.

Helped ship a free B2C product from concept to launch in under 14 days during the global lockdown.

Redesigned major parts of the insurance quote flow guided by moderated user testing; created a UI styleguide; adapted existing designs for mobile; designed micro-interactions for app and dashboard state changes; designed the brochure website; created a magazine CMS theme in SASS/Handlebars; designed marketing and transactional emails; introduced self-serve policy changes flow; redesigned internal CX tool to match “conversational” processes used with customers.

Designed numerous brand marque directions for clients like Youth for Christ (YfC), AWA, Cisco, Bless Community Church.