# Daniel van der Spuy > End-to-end Senior Product Designer creating better experiences for everyone Location: London, England, United Kingdom Profile: https://flows.cv/danielvanderspuy Hi, I’m Dan. I’m a senior product designer with a broad skillset, who values the truth in data and listening to people. My mission is to build products that work better for everyone, especially in the moments that matter the most. Whether it’s learning more about experiences by raising the voices of customers, finding problems in the data or finding viable solutions that people love – I’m a bit of a polymath and love adapting and learning quickly. ## Work Experience ### Senior Product Designer @ By Miles Jan 2025 – Present | London Area, United Kingdom Led a phased app and navigation overhaul driving a +375% engagement uplift; directed checkout CRO and built reusable data queries for continuous impact monitoring. Redesigned self-service renewal flows, significantly reducing support contacts per policy while increasing renewal rates. Upskilled engineers on WCAG accessibility and introduced Gherkin-based acceptance criteria, streamlining cross-functional delivery and requirements-gathering. Coached the brand team on stakeholder buy-in strategies to successfully scale internal design initiatives. ### Mid-weight Product Designer @ By Miles Jan 2021 – Jan 2025 | London, England, United Kingdom Drove a 95% reduction in support contacts for mileage top-ups and launched the platform's most popular pricing variant via rapid 3-day design sprint validation. Designed and scaled ‘Connect’ onboarding journeys for 8+ car manufacturers, navigating complex consent requirements and multi-state user flows. Implemented Jira Product Discovery to improve Product team visibility and efficiency of roadmapping and idea backlogging. ### UI/UX Designer (Design System Engineer) @ CENTURY Tech Jan 2020 – Jan 2021 | London, United Kingdom Architected a context-based component structure to increase delivery speed of a 180+ React component Storybook library. Developed a custom SVG-to-TypeScript script to programmatically manage 219 icon instances (with size variants), ensuring type safety and seamless implementation. Helped ship a free B2C product from concept to launch in under 14 days during the global lockdown. ### Product Designer @ By Miles Jan 2018 – Jan 2020 | London, United Kingdom Redesigned major parts of the insurance quote flow guided by moderated user testing; created a UI styleguide; adapted existing designs for mobile; designed micro-interactions for app and dashboard state changes; designed the brochure website; created a magazine CMS theme in SASS/Handlebars; designed marketing and transactional emails; introduced self-serve policy changes flow; redesigned internal CX tool to match “conversational” processes used with customers. ### Brand Designer @ RAW Brothers Jan 2015 – Jan 2020 | London Area, United Kingdom Designed numerous brand marque directions for clients like Youth for Christ (YfC), AWA, Cisco, Bless Community Church. ### Creative @ Dashboard Media Jan 2015 – Jan 2020 | London, United Kingdom Led brand refresh; redesigned and developed website; designed collateral including banners and course materials; assisted on training delivery; filmed and edited a 360 video of an 8-hour medical procedure for Cancer Research UK (picked up by mainstream media); photographed courses, ran targeted campaigns on social media; set up marketing automation and CRM sales pipelines. ### Brand Designer @ Otto Car Ltd Jan 2015 – Jan 2016 | London, United Kingdom Pitched and delivered full brand naming & identity, website, collateral and marketing automations, helping transform a small black cab company into Europe’s largest Uber leasing provider, and taking turnover from £100k to £20m in 4 years. ### International Media Intern @ Ny Generation elev- och studentorganisation Jan 2011 – Jan 2013 | Uppsala, Sweden A total of 20 months full-time voluntary work (initial 10 based in Birmingham, UK). Responsible for the majority of international media projects and remote support. Tasks ranged from graphic design for web and print, to event resources. Skills used during time there included tactile & digital graphic design, digital photography, web design, web front-end (HTML, CSS, Javascript) & back-end (WordPress, PHP, SQL) development, basic project management, videography, colour correction/grading, sound engineering, technical support and some creative coaching/direction for volunteers from other international teams—particularly Switzerland and Russia. Additionally embraced the opportunity to learn the Swedish language to working fluency. ## Education ### Bachelor’s Degree in Music Technology University of West London ### Music Technology in Film Studies, Media Studies King George V College ## Contact & Social - LinkedIn: https://linkedin.com/in/danielvdspuy --- Source: https://flows.cv/danielvanderspuy JSON Resume: https://flows.cv/danielvanderspuy/resume.json Last updated: 2026-03-31