• Designed the digital experience for the TRVL luggage line, aligning UX with Pelican’s brand heritage while appealing to a new consumer base.

• Led stakeholder interviews, defined IA, and built scalable component-based UI for collection and product pages.

• Created carousels and product comparison tools that enhanced UX and simplified content updates.

Result: The TRVL section became Pelican’s highest-converting pages and the new template standard for future launches.

• Maintained and evolved the Roblox Design System, refining components like typography, buttons, and icon libraries.

• Collaborated cross-functionally to create UXHub—an internal documentation platform to improve onboarding and alignment across teams.

• Conducted competitive benchmarking and built extensive wireframes and prototypes for internal tools.

Result: Improved design consistency and documentation clarity across teams; enhanced onboarding and system scalability.

• Led UX/UI design for Omnicure’s telemedicine platform, creating mobile and desktop interfaces for clinicians and specialists.

• Conducted interviews with bedside users to simplify complex health data entry and optimize workflows.

• Built the company’s design system, brand identity, and marketing website from the ground up.

Result: Improved adoption, usability, and platform performance—helping secure government funding and hospital partnerships.

• Ran a boutique digital studio serving startups and established brands with UX, branding, and product design.

• Specialized in eCommerce, websites, and scalable design systems that elevate brands and improve conversions.

• Clients include Nutribullet, Honeywell, WestEd, Bill & Melinda Gates Foundation, and more.

Result: Delivered high-impact brand launches and digital products across industries, building lasting partnerships through strategic, results-driven design.