Led a team of seven designers, driving end-to-end design for web and mobile experiences across onboarding, community features, social sharing, event registration, and more. Partnered with cross-functional leadership to streamline workflows, increasing release velocity by 50%, and implemented process improvements that doubled design team output. Aligned stakeholders on business, product, and design objectives, and collaborated with product management to enhance onboarding and upskilling initiatives.

Led end-to-end design for the Whova event management platform, including the organizer dashboard, attendee-facing web and mobile apps, ticketing and registration systems, and internal tools. Boosted ticketing adoption by 400% through improved usability and feature enhancements. Co-created the Whova design system, auditing the platform and features to streamline components, increasing design velocity by 30%. Collaborated with leadership and product management to shape the product roadmap and integrated innovative AI and personalization features.

Worked collaboratively in a cross-functional team on multiple projects in the B2B and B2C SaaS space throughout various stages of the development cycle and in a multitude of industries including healthcare, hospitality, real estate, network security, and more. Involved in end-to-end consulting and design for internal and customer facing digital products. My day-to-day included ideating technical/design solutions to client problems, creating wireframes and high fidelity prototypes, and writing detailed user/ tech stories and acceptance criteria to aid the development process. Worked in conjunction with other designers to offer feedback and guidance and also to receive the same.