• Supporting large-scale human interaction data collection in a controlled research environment, contributing to the evaluation of AI-driven systems and user-device interactions.

• Facilitate structured sessions by simulating system behaviors, ensuring consistency across experimental protocols and maintaining high-quality data integrity.

• Observe and document user behaviors, interaction patterns, and friction points, capturing detailed session notes to support downstream analysis by research and product teams.

• This role strengthens my ability to analyze behavioral signals, support research methodologies, and understand how data informs product and design decisions in real-world scenarios.

Led end-to-end UX research and design across multiple web and mobile projects, applying a research-first approach to uncover user needs and drive product decisions.

DVLP App

Conducted 6 interviews and 13 usability tests to identify friction in a 37-screen onboarding flow. Synthesized insights through affinity mapping to uncover drop-off patterns. Redesigned the experience using progressive disclosure, reducing the flow by ~70% (37 → 11 screens). Introduced a value-first strategy with preview access (19% of content) to reduce paywall hesitation.

Passport Program

Led research using interviews, competitive analysis, and journey mapping to identify engagement gaps in a physical-to-digital experience. Designed and prototyped a mobile solution to increase local business engagement and user retention. Collaborated in Agile teams to align user needs with business goals.

Knobs SF

Conducted card sorting and usability testing to diagnose product discovery issues in an e-commerce platform. Restructured information architecture based on user mental models, simplifying 15+ categories. Improved product discovery speed by up to 60% in usability testing. Designed high-fidelity prototypes in Figma.

ArtVento

Conducted user research and usability testing to understand event discovery behaviors. Designed wireframes and prototypes to enhance local event exploration and social connection, delivering a user-centered mobile experience.

● Developed and maintained relationships with more than 25 suppliers, carriers, and customers to ensure efficient freight forwarding services.

● Coordinated 15 overseas cargo shipments from the United States to South America, generating income up to USD 79,537.82 monthly in December 2021, ensuring program milestones were met.

● Conducted risk assessments and implemented mitigation plans for overseas cargos tracking valued up to USD 93,493.02.