2024 — Now
San Francisco
Co-founded the Forage Mobile App (joinforage.com/app), achieving product–market fit and shaping the company’s consumer strategy by giving SNAP recipients a dignified way to manage their benefits and save on groceries.
Pioneered the first card-linked offers engine for government benefits, delivering a Chase-Offers-style experience and unlocking a new revenue stream that monetized Forage’s consumer business.
Established the company’s first experimentation program — arming business teams with actionable insights, informing accessible design choices, and guiding product strategy while maintaining fintech-grade reliability.
2023 — 2024
Toronto, Ontario, Canada
Engineered PCI DSS-compliant integrations for e-commerce and POS, eliminating third-party costs and saving over $200,000 annually.
2022 — 2022
Toronto, Ontario, Canada
Built Rage, the first online multiplayer strategy game on the Sui network.
2022 — 2022
Belgrade
Designed and built Shopify Store for my family's orchard business - ZetsOrchard.com
Developed Kotlin service for SMS broadcasts to facilitate ad hoc order pick-ups
Pitched, sold, and delivered apples, and apple-based products to vendors and customers at farmers' markets, stores, cafes, hotels, and restaurants across Serbia.
Designed labels in Adobe Illustrator for 15+ award-winning products.
Translated storefront into 2 other languages that I'm fluent in (French and Serbian).
2020 — 2022
Waterloo, Canada Area
Co-founded a profitable metaverse platform that garnered 900 MAUs and hosted 7000+ gatherings including events for Fortune 500 companies like Intuit and Huawei, as well as ACM, high schools, and universities.
Created XR web app that supports spatial video chat using React, Node.js, Three.js, Mediasoup, Golang, A-frame, Stripe, Mediasoup, ECS, and Redis.
Pioneered the first E2E testing framework for WebXR apps using Jest, Playwright, Github Actions, and Docker.
Conducted 150+ user and customer interviews.
Cultivated an active Discord comunity, hosted a plethora of community engagement events — including international WebXR community meetups.
Education
2017 — 2022
University of Waterloo
Bachelor's degree
2017 — 2022