Developing a vertically integrated ecosystem of cat enrichment products—from wand toys and scent tools to hydration systems and furniture—rooted in ethology and built to last.

Overseeing product design, sourcing, and R&D with a focus on sustainability, animal welfare, and transparent supply chains.

Building strategic partnerships with retailers, artists, and organizations (e.g., Mud Bay, Meowtel) to scale distribution and cultural impact.

Growing a brand that positions enrichment as essential care, not a luxury.

As Founder & Head of Design at Sabersmyth, I drove the creative vision and led the development of high-quality leather goods. The brand focused on elevating traditionally overlooked product categories—including fashion accessories and intimacy tools—through thoughtful craftsmanship and user-centered design.

Key Responsibilities

Creative Direction: Directed the overall aesthetic and functionality of all Sabersmyth products.

Product Development: Designed innovative leather goods across diverse categories, including fashion accessories and gender-affirming items.

Customer Engagement: Collected and integrated community feedback to improve products.

Brand Expansion: Scaled the product line while preserving Sabersmyth’s distinctive style and voice.

Key Achievements

Shipped over 1,400 orders to a growing customer base.

Grew Sabersmyth into a multidisciplinary design house.

Opened a flagship retail and showroom space.

• Engaged at an expert level in Web design & development, Branding design, UI/UX design, Market strategy and definition, Commercial photography, Videography, B2B client acquisition.

• Completed projects for high-profile clients such as Levi Strauss & Co. and Flock

• Used Scrum agile methodologies to complete projects on-time and on-budget.

As co-founder I was responsible for all aspects of design and product definition, in addition to managing the development team.

• Oversaw product from concept to $800k seed round

• Directed development to build MVP in 8 weeks

• Conducted 50+ user interviews to find product-market-fit

• Designed all branding assets to tell compelling story

I was hired to propose an alternate product direction to distinguish Credit Sesame in a crowded market.

• Guided workshop to generate over 150 potential features

• Collaborated with dev team to find low hanging fruit

• Boosted credit card applications by 9%