Shaping and delivering product ecosystem for an AI companion for kids.

Responsible for Product Management, Design Leadership, Brand Development and Operations.

Established & led a lean cross-functional team (Product Management, Software Engineering, UX Design and Content) building a technology based strategic innovation roadmap. Pioneered physical, digital and hybrid product, service, and experience development for Newell’s flagship brands including Sharpie and Graco.

● Led projects from consumer research and concept generation through to execution.

● Initiated & developed an app-based content learning platform for aspiring artists.

● Launched a web-based platform for kids under Elmer’s brand bringing +250K users per week.

● Partnered with Walmart prototype & test an in-store spatial computing shopping experience.

● Identified and facilitated corporate venture investment in AI based digital writing start-up.

● Conducted research, Prototyping and development in Spatial Interaction, AI, and IOT.

Leadership of Product Management, R&D, Engineering and Product Design functions with ownership of the product strategy & roadmap across hardware, connected software and digital. Led the insight-driven evolution of both product and feature roadmaps as Willow transformed from a one product platform to a multi-product brand.

● Supervised the development & launch a new more affordable smart breast pump, Willow Go.

● Collaborated on the introduction of stage-gate process to drive alignment and decision making.

● Launched new features to enhance the existing pump platform (including Apple Watch control).

● Established a Digital Content Platform providing expert guidance and services for new mothers.

● Introduced 5 new accessories designed to enhance the consumer experience & increase LTV.

Directed & scaled a cross-functional product development division (45+ FTE’s) responsible for creating, developing, and launching new brands, interactive & robotic products, digital platforms, and immersive play experiences. Responsible for all development disciplines and deliverables including Industrial, UI/UX & game design, Production & Project management, Software & Hardware engineering, Brand Design, Technology incubation, Analytics and Publishing & Partnerships.

● Oversaw development & Launch of over 25 interactive branded play products.

● Achieved a 10x increase in team revenue contributions through strategic product introductions.

● Partnered with Apple to successfully launch 2 interactive products into the Apple Retail Store.

● Established and managed satellite innovation hubs in 4 global geographies (US, UK, Hong Kong).

● Developed and launched 'Beyblade Burst' mobile game achieving over 50M installs and 1M MAU's.

● Winner of 2021 both 'Toy Of The Year' and 'Innovative Toy Of The Year' awards.