Designing end-to-end solutions for Coupang’s 3P Marketplace, focusing on global expansion and seller growth.

​🌐 Global Expansion (Taiwan): Designed the 0-to-1 seller experience for Coupang’s entry into Taiwan, adapting platform architecture to meet local market nuances and buyer behaviors.

​📲 Mobile-First Strategy: Led the design of the mobile seller platform, streamlining complex listing, order management, and logistics workflows for on-the-go efficiency.

​🏷️ Brand Store Evolution: Spearheading design for high-growth verticals (Fashion, Beauty, Softlines) via customizable Brand Store templates that elevate brand identity and presence.

​🆕 Strategic Onboarding: Optimizing the seller acquisition funnel by balancing short-term experiments with long-term "ideal state" experience blueprinting.

Lead in-store mobile ordering and POS expansion for full-service restaurants at Korea's largest e-commerce platform company, as part of new business initiatives. In a fast-paced agile environment, developed and tested design solutions that addressed both merchant and customer needs, enhancing merchants' business success.

🤫 Focused on engaging people to privately share and discover more relevant content through messaging experiences on the Facebook app

🌟 Pushed the boundaries for people to unleash their creativity in producing their own Reels by making it easier for inspiration to strike from other Reels

✨ Crafted ways for people to better express themselves and creatively tell their narratives through Reels and Stories on the Facebook app

Worked as an Interaction Designer on the Modern Workplace Transformation team for the suite of Microsoft 365 products – focusing on regulated industries such as healthcare, HR, financial services, and retail.

Leading many of the healthcare virtual visits initiatives on the team. Addressing various virtual visit scenarios that touch upon users' pre, during, and post-visit experiences. Collaborating closely with a multi-disciplinary team of other designers, product managers, and engineers.

Microsoft Edge team, worked on the new "Edge" browser with a focus on productivity and enterprise