I turn messy systems into experiences people actually enjoy using. I've taught design at Stanford, founded a brand, and designed products used by millions, from AI-powered tools to security systems to e-commerce platforms. I love 0→1 work and tackling projects that seem impossible at first.

Experience

GoDaddySenior Lead Product Designer

2022 — 2025

San Francisco Bay Area

Site Optimizer – Led design of GoDaddy's AI-powered SEO tool from concept through V2, achieving 21% adoption from all WordPress users

Security Widgets – Designed a modular widget system for Backups and Firewall, replacing six redundant implementations across GoDaddy's product suite

Commerce – United numerous stakeholders to redesign dashboard and page taxonomy, delivering a seamless experience to meet a broad range of user needs (from payment processing to selling through multi-stores and marketplaces)

GoDaddyLead Product Designer

2019 — 2022

San Francisco

Productivity Team (Email & Tools; 1/6 of GoDaddy’s revenue)

– Designed migration flows to move 7M+ users from legacy email platform to Microsoft 365

– Developed a self-serve flow for unblocking M365 email, resolving a high-volume support issue and reducing customer pain

ShutterflyPrincipal Product Designer

2016 — 2019

Lead UX for redesigning Shutterfly's cart, which annually processed over a billion dollars in revenue

Developed a lifetime customer retention tool by redesigning Shutterfly's Address Book

Led Photo Gift UX — Fastest growing product category, launching new products weekly with a cross-functional team

ShutterflyLead Product Designer

2013 — 2016

Stanford UniversityLecturer

2011 — 2014

Taught design thinking and product realization, mentoring graduate and undergraduate teams.

Education

Stanford University

MFA

Washington University in St. Louis

Experience+3

Education

MFA

BA/BFA

Experience