Leading the design of Honda's digital experiences for its next generation of electric vehicles.

I drove impactful changes in product development, prioritizing user-centered approaches that yielded high-impact results: a 48% increase in customer satisfaction (CSAT) and generated an additional $12M in annual affiliate revenue. I lead product strategy and roadmapping to identify and prioritize Babylist's key user challenges. Through comprehensive user research, I provided valuable insights that informed crucial decisions and ensured alignment with business objectives. Additionally, I established a cross-platform design system, user insights hub, expanded the product team, and fostered a culture of success and collaboration among cross-functional teams.

I played a pivotal role in enhancing the impact of Design by implementing a user-centered product development process, leading to an increase in customer satisfaction (CSAT). By prioritizing user problems in the product roadmap, I ensured optimal allocation of design team resources. Collaborating with Product and Engineering teams, I established new tools and workflows for streamlined product development.

I supported a team of 5 Senior UX designers, contributing to a significant annual revenue increase of $23M while facilitating the achievement of their career growth goals. By collaborating closely with Product and Engineering Managers, I played a key role in driving the product strategy forward. Additionally, I successfully coordinated project initiatives across the Ads organization, ensuring smooth execution and alignment. By fostering career growth and conducting performance evaluations, I actively contributed to the development and success of the Design team.

I took the lead in UX design for 6 consumer products, ensuring alignment with client business requirements and strategies. Through collaboration with client product teams, I played a crucial role in driving the product development process forward. Working closely with Producers, I established project and resource plans to ensure successful execution. Additionally, I developed design frameworks that effectively supported business strategies and successfully implemented them. In my role as a mentor and manager, I guided and managed a team of 8 product designers with varying levels of experience, fostering their professional growth and development.