# Dario F.

> Senior Product Designer II @ Instacart | Design Systems

Location: San Francisco, California, United States
Profile: https://flows.cv/dariof

With over nine years of experience as a product designer, I focus on creating engaging products that solve real problems and enable user value. 

I currently work at Instacart, where I joined 3 years ago to design solutions for online grocery shopping and delivery for retailers and customer care. 

Recently I launched the new Instacart Tooling design system to implement on all our retailers enterprise tooling offerings, which will improve the usability, consistency, and scalability of our products. 

I have certifications in information design, user experience, graphic design and interaction design, and I use my skills to create intuitive and visually appealing interfaces. 

Previously, I worked at Lyft, where I was the design lead for various projects, from internal productivity tools, risk management tools, to the driver app, and help support. I also led the LGBTQ employee resource group where I fostered a culture of collaboration, diversity, and inclusion. 

I am motivated by Instacart's mission to create a more convenient and accessible way of shopping for groceries and enhancing retailer workflows to increase their e-commerce presence and revenue.

## Work Experience
### Senior Product Designer II @ Instacart
Jan 2022 – Present | San Francisco, California, United States

### Senior Product Designer I @ Instacart
Jan 2021 – Jan 2022 | San Francisco Bay Area

### Senior Product Designer @ Lyft
Jan 2020 – Jan 2021 | San Francisco Bay Area
Design Lead:
Internal Productivity, Digital Workspace Enterprise Search.
Risk Management Information System - Operations tooling.
Driver App - Accident Reporting Submission Tool, Help Support.
ERG lead.

### Senior User Experience Designer @ Electronic Arts (EA)
Jan 2019 – Jan 2020 | San Francisco, California
Technology, Employee Experience, Intranet, Enterprise Search, Software/Hardware Marketplace, Learning Management System

### User Experience Designer @ Electronic Arts (EA)
Jan 2018 – Jan 2019 | Austin, Texas Area

### Designer @ Creative Tonic
Jan 2017 – Jan 2018 | Austin, Texas
• Designed B2B and B2C projects from concept to execution.
 
• Branding, brand extension assets, consumer packaging and collateral, interface design and prototyping.

### User Experience Designer @ Contractor
Jan 2008 – Jan 2017 | Austin, TX
• Successfully guided clients through research, idea development,
art direction, prototypes, design, reviews, iterations, and deliverables

• Clients: Mutual Mobile • Salesforce • Jackrabbit Mobile • Elevate Films • Adidas • Organic Food Bar • Do Lab’s “Lightning in a Bottle” • Essential Living Foods • Waste Management • MTV for Kanye West

### User Experience Designer @ Ideation League
Jan 2016 – Jan 2017 | Austin, Texas Area
Ideation League is a User Experience Consulting agency composed of a passionate team of researchers and designers making a difference in the local Austin community by offering Human-centered design services to non-profit organizations.
​We focus in a variety of critical issues in the civic space concerning inclusion of minority groups, low-income burdened residents, at-risk youth and sustainability ecological challenges.
Role: Project Lead, User Experience Design.

### Graphic Designer @ The Bloom films
Jan 2013 – Jan 2014 | Portand, OR
• Designed brand outreach packages for stakeholders & attract new investors
• Launched a series of 3 films developing comprehensive products and materials
• Worked closely with Web Developer to design multi-platform user interface

### Graphic Designer @ Bliss® Protein Bars
Jan 2012 – Jan 2013 | Ashland, OR
• Guided successful re-branding process for Bliss® line of health-food products
• Concept, design & typography design for new logo
• Developed visual communication pieces and branding guidelines

### Graphic Designer @ OC Weekly
Jan 2004 – Jan 2006
Weekly Newspaper

• Layout and graphic design
• Developed company collateral marketing materials
• Advertising Design

### Graphic Designer @ Westates Automotive
Jan 2003 – Jan 2004 | Buena Park, CA
• Layout, editorial graphic design
• Production Manager Assistant
• Designed for BMW, Mazda, Nissan & Toyota dealerships among others

### Graphic Designer @ The Peterson Group
Jan 2001 – Jan 2003 | Newport Beach, CA
• Layout, Graphic Design
• Junior Art Department Manager Assistant

### Graphic and Web Designer • Internship @ EXO Training Center
Jan 1999 – Jan 2001 | Buenos Aires - Argentina
• Graphic Design
• Web Content Administrator
• Basic Web Design.


## Education
### Certificate in User Experience Design
Austin Community College

### Certificate in Graphic Design
Austin Community College

### Specialization in Interaction Design
UC San Diego Design Lab


## Contact & Social
- LinkedIn: https://linkedin.com/in/dariofidanza
- Portfolio: https://www.dariofidanza.com

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Source: https://flows.cv/dariof
JSON Resume: https://flows.cv/dariof/resume.json
Last updated: 2026-04-13