# Darren Lasso

> Strategic Principal Product Designer | AI, Data & Analytics

Profile: https://flows.cv/darren

I am a Principal Product Designer dedicated to humanizing some of the most complex systems in tech. From Agentic AI to Distributed Systems, I design the bridge between massive data and human decision-making. I thrive in domains where data is dense, stakes are high, and the user journey is non-linear. What I bring to a team: Strategic Vision: Translating executive goals into 0-to-1 product North Stars. Technical Literacy: Designing for LLMs, AIOps, and high-scale data infrastructure. Impact-Driven UX: A track record of driving ARR growth and churn reduction in $300M+ portfolios.

## Work Experience
### Principal Product Designer @ Veeam Software
Jan 2026 – Invalid Date | New York City, United States

### Principal Product Designer | AI, Data & Analytics @ Yext
Jan 2026 – Jan 2026 | New York, NY, United States
Leading design execution across the Yext portfolio for AI, data and analytics initiatives. Focused on building Scout- the new AI brand visibility platform providing actionable, agentic recommendations on improving how AI sees your brand.

### Principal Product Designer & Team Lead @ Splunk
Jan 2022 – Jan 2024 | New York City, United States
Held high-degree strategic ownership across Splunk's $300M Observability portfolio, bridging the gap between executive strategy and technical execution for global enterprise clients.

### Senior Product Designer @ Splunk
Jan 2021 – Jan 2022 | New York City, United States
Team design owner for new product area integrating incident management into the core Observability suite.

### Product Design Lead | Manager/IC hybrid @ Booz Allen Hamilton
Jan 2017 – Jan 2021 | Washington D.C. Metro Area, United States
Product Design Lead for large-scale Agile Digital Products. Overseeing cross-functional strategy, research and design for various government products and initiatives.

### Creative Director @ Fishbowl
Jan 2014 – Jan 2017 | New York City, United States
Fishbowl/Personica is the leading email marketing & analytics platform catered to the restaurant industry. The Creative Director oversees all teams responsible for design, development & deployment of national marketing campaigns for more than 150 brands.

### Creative Director, UX Designer & Illustrator @ Freelance
Jan 2009 – Jan 2017 | New York City, United States
Freelance work for various clients including website design, email design, web development & illustration. Brand management, website design & development, e-mail & illustration for numerous clients in the NY/NJ Metro area.

### Creative Director @ Holsted Marketing, Inc.
Jan 2012 – Jan 2014 | New York City, United States

### Senior Interactive Art Director @ Holsted Marketing, Inc.
Jan 2009 – Jan 2012 | New York City, United States

### Graphic Designer @ Holsted Marketing, Inc.
Jan 2005 – Jan 2009 | New York City, United States


## Education
### BA
Virginia Tech


## Contact & Social
- Linkedin: https://www.linkedin.com/in/darrenlasso/
- Email: mailto:darren@placeholder.flows.cv

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Source: https://flows.cv/darren
JSON Resume: https://flows.cv/darren/resume.json
Last updated: 2026-01-28