I'm a product designer at LinkedIn working on revamping its enterprise advertising platform. Building a human-centric, intuitive experience that can accommodate the polarizing needs of both novice and expert advertisers is what currently keeps me up at night.

2023 — NowLinkedInStaff UX Designer

2023 — Now

2022 — 2023LinkedInManager, Product Design

2022 — 2023

Led a team of 4 designers focused on projects to holistically elevate the ad experience across LinkedIn for both advertisers and LinkedIn members.

Collaborated with cross-functional peers to evolve the overarching ad experience strategy, with notable considerations being how to better support a content-first advertising approach as well as how generative AI might fit in.

Introduced team operational processes to help the team grow, inspire and learn from each other, and be celebrated for their hard work.

Co-led effort to migrate the whole Ad product ecosystem to the new upgraded design system, working closely with product and eng to chunk out digestible milestones to work towards so that we could still make progress in the face of lack of top-down resourcing constraints.

Shipped key, high impact features to the benefit of both advertisers and LinkedIn members, from new ad formats for advertisers so that they can better engage their audiences (eg. Document ads, Conversation ads) to member experience enhancements (Why am I seeing this ad, Ads Transparency center) so that members can engage with ads safely across the ecosystem.

2020 — 2022LinkedInLead, Product Design

2020 — 2022

Created and drove a cross-functional collaborative effort to improve product quality across the Campaign Manager ecosystem through hosting series of "Fixathons", where designers, engineers, and product managers worked together hackathon-style to identify and fix obvious UX/UI issues.

Led 0 -> 1 design of a scalable recommendation framework that could surface key actions to advertisers to based on their specific data, in order to help them improve their overall advertising ROI.

Managed a team of 2 designers to expand upon and improve the product ad offerings and ad experience for both advertisers and LinkedIn members.

2018 — 2020LinkedInSenior UX Designer

2018 — 2020

Led design for Sponsored Content experimentation on the LinkedIn feed to drive improved advertiser ROI.

Led an internal project initiated and driven by design and engineering within the LinkedIn Marketing Solutions team to promote consistent UX and implementation. This effort involves the creation of a decentralized design system as well as coordination with numerous stakeholders for alignment.

2016 — 2018LinkedInUser Experience Designer

2016 — 2018

Led the objective-based campaign creation redesign of the Campaign Manager product over the course of 2 years. The redesign is a complete overhaul of the previous experience which takes insight from foundational research to create a holistic and scalable framework that will support future advertising features while maintaining an intuitive and easy to use experience.

Notable projects include but are not limited to:

Standardized ad creation framework with live preview

Audience targeting with boolean logic

Bid/ Budget optimization

Forecasting

Review & Launch

Education

2011 — 2014

University of California, Berkeley

Architecture

2011 — 2014

2013 — 2013

National Taiwan University

Foreign Languages and Literatures

2013 — 2013

Experience+

Education

Architecture

Foreign Languages and Literatures