# Darren Lasso

> Strategic Principal Product Designer | AI, Data & Analytics

Profile: https://flows.cv/darrenlasso

I am a Principal Product Designer dedicated to humanizing some of the most complex systems in tech. From Agentic AI to Distributed Systems, I design the bridge between massive data and human decision-making. I thrive in domains where data is dense, stakes are high, and the user journey is non-linear. What I bring to a team: • Strategic Vision: Translating executive goals into 0-to-1 product North Stars. • Technical Literacy: Designing for LLMs, AIOps, and high-scale data infrastructure. • Impact-Driven UX: A track record of driving ARR growth and churn reduction in $300M+ portfolios.

## Work Experience
### Principal Product Designer @ Veeam Software
Jan 2026 – Invalid Date | New York City, United States

### Principal Product Designer | AI, Data & Analytics @ Yext
Jan 2025 – Jan 2025 | New York, New York, United States
Leading design execution across the Yext portfolio for AI, data and analytics initiatives. Focused on building Scout, the new AI brand visibility platform providing actionable, agentic recommendations on improving how brands show up online.

### Principal Product Designer & Team Lead @ Splunk
Jan 2022 – Jan 2024 | New York City, United States
Held high-degree strategic ownership across Splunk's $300M Observability portfolio, bridging the gap between executive strategy and technical execution for global enterprise clients.

### Senior Product Designer @ Splunk
Jan 2021 – Jan 2022 | New York City, United States
Team design lead for new product area integrating incident management into the core Observability suite.

### Product Design Lead | Manager/IC hybrid @ Booz Allen Hamilton
Jan 2017 – Jan 2021 | Washington DC, United States
Product Design Lead for large-scale Agile Digital Products. Overseeing cross-functional strategy, research and design for various government products and initiatives.

### Creative Director @ Fishbowl
Jan 2014 – Jan 2017 | New York City, United States
Fishbowl/Personica is the leading email marketing & analytics platform catered to the restaurant industry. The Creative Director oversees all teams responsible for design, development & deployment of email marketing campaigns for more than 150 brands.

### Creative Director, UX Designer & Illustrator @ Freelance
Jan 2010 – Jan 2017 | New York City, United States
Freelance work for various clients including website design, email design, web development & illustration. Brand management, website design & development, e-mail & illustration for numerous clients in the NY/NJ Metro area.

### Creative Director @ Holsted Marketing, Inc.
Jan 2012 – Jan 2014 | New York City, United States

### Senior Interactive Art Director @ Holsted Marketing, Inc.
Jan 2009 – Jan 2012 | New York City, United States

### Graphic Designer @ Holsted Marketing, Inc.
Jan 2005 – Jan 2009 | New York City, United States


## Education
### BA
Virginia Tech


## Contact & Social
- Email: mailto:darrenlasso@placeholder.flows.cv

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Source: https://flows.cv/darrenlasso
JSON Resume: https://flows.cv/darrenlasso/resume.json
Last updated: 2026-01-31