# Darshini Shah > UX Design Manager at Amazon | UX Leadership, Design and Strategy Location: San Francisco Bay Area, United States Profile: https://flows.cv/darshinishah ## Work Experience ### UX Design Manager, Amazon Talent Acquisition @ Amazon Jan 2024 – Present - Lead a team of 9 UX designers (L4-L6) building internal hiring and recruiting platforms for Amazon Talent Acquisition. - Led the design team owning the talent sourcing experience end-to-end, reducing recruiter discovery time by 35% and cutting candidate pipeline dwell time by nearly half. - Repositioned design from a post-hoc consultant to a strategic co-owner, embedded at the requirements stage alongside PM and engineering as equal product owners - Ran product workshops that brought leadership to shared clarity on a fragmented product, aligning direction. Built the team's operating model from scratch and standardized it across the design org. - Hired and grew 15 designers over three years. Two promoted, 3 moved from contractor to full-time employees. Hired for independence, retained through growth. ### UX Design Manager, Workforce Staffing Marketing @ Amazon Jan 2022 – Jan 2024 | San Francisco Bay Area As a lead on the Global Marketing UX team, I take the charge in transforming the candidate search and browsing experience through data-driven strategies, significantly improving engagement and conversion rates. My role involves: - Strategic Leadership and User Experience Optimization: Directing the UX team to enhance user interaction across critical touchpoints, including Marketing Landing Pages, Email Communications, Newsletters, and Blogs. Our focus on data analytics has propelled the effectiveness and efficiency of the user experience, ensuring a seamless and compelling journey for all users. - Data-Driven Decision Making: Advocating for an evidence-based approach, we analyze micro-conversions tied to UX Key Performance Indicators (KPIs). My leadership has been pivotal in deploying scalable solutions that adeptly navigate users to the next phase of the conversion funnel. This strategy has not only improved user engagement but has also significantly increased conversion rates. - Collaborative Innovation: By promoting a culture of collaboration and continuous improvement, my team consistently collaborates with strategists, data analysts, creative directors, content writers and SEO teams to implement solutions that elevate the user experience. Our user-centric approach is deeply rooted in understanding user behavior, enabling us to design and execute tailored strategies that not only meet but exceed user expectations. ### Product Designer @ Amazon Jan 2021 – Jan 2022 | San Francisco Bay Area Owned E2E experiences on the People Engagement Experience team leading the High Volume Hiring products across USA, India and Mexico ### User Experience Designer @ SAP Ariba Jan 2018 – Jan 2020 | San Francisco Bay Area Designing the future of SAP Ariba products, for 3.6 million users over 190 countries by simplifying the configuration process. Lead Product Designer for Intelligent Configuration Manager (ICM) - A smart configuration tool for the Ariba product portfolio. • Successfully shipped the first release within 9 months of joining the team. • Conduct usability testing sessions with stakeholders and customers from Bank of America, IBM, Intuit, Ford, Deloitte and many more. • Analyze insights to provide a customer-centric solution. • Partner with Product Managers, software developers, QA engineers, visual designers and play an active role in influencing front-end and back-end developers to deliver successful releases. • Provide design consultancy to various product teams under the SAP Ariba platform function. ### User Experience Designer @ Cisco Jan 2018 – Jan 2018 | San Jose, California, United States • Led the discovery phase research to design the tool - Industrial Network Director (IND), a central hub to remotely monitor and control machine sensors on factory floors. • Worked directly with PM's and customers to conduct interviews and surveys in order to define research insights leading to a product offering. ### Undergraduate Teaching Assistant @ CEPT University Jan 2016 – Jan 2016 | Ahmedabad Area, India • Promoted to teaching two courses within one semester. • Mentored batches of 60 students, assisted the professor and designed interactive visual presentations. ### Experience Designer @ PDC Architects Jan 2014 – Jan 2016 | Gujarat, India • Led a team of two designers to design themed experiences in print, digital and space design concepts for events. • Appreciated for understanding business and client needs. ### Interior Designer @ aakruti architects Jan 2014 – Jan 2014 | Ahmedabad Area, India Was selected amongst a college of 2,500 students to design the Administration Department at the CEPT University which was approximately 2000 sq. ft area. Completed the project in 2 months, before the estimated timeline Determined the client’s goals and requirements of the project. Considered how the space will be used and how people will move through it. Sketched preliminary design plans, including electrical layouts, materials and furnishings, lighting, furniture, wall finishes, flooring, and plumbing fixtures Created a timeline for the interior design project and estimate project costs, placed orders for materials and oversee installing the design elements ### Interior Design Intern @ Idiom Design and Consulting Jan 2013 – Jan 2013 | Bengaluru Area, India Defining project requirements and schedule for the brief with the clients. Understanding client requirements on the project of ‘moons planetarium’ in Bangalore, India. Researched and decided on materials and products sourcing. Produce mood boards, presentation drawings, working drawings for podiums and floor plans, designed 3-D sculptures and basic landscape planning. Highly appreciated for versatile skills in various departments from designing to sourcing materials. ## Education ### Master’s Degree in Design Management Savannah College of Art and Design ### Bachelor’s Degree in Interior Design CEPT University ### High School St. Kabir School ## Contact & Social - LinkedIn: https://linkedin.com/in/darshinishah91 - Portfolio: https://www.darshinishah.us - Portfolio: https://calendly.com/darshinishah --- Source: https://flows.cv/darshinishah JSON Resume: https://flows.cv/darshinishah/resume.json Last updated: 2026-04-13